Product Overview: Majestic Site Explorer
The Majestic Site Explorer is a comprehensive SEO tool designed to provide an in-depth analysis of a website’s link profile, making it an indispensable asset for digital marketers, SEO professionals, and businesses aiming to enhance their online presence.
What it Does
The Majestic Site Explorer allows users to conduct a detailed examination of any website or URL, offering insights into its backlink profile, referring domains, and overall link quality. This tool is crucial for understanding the strengths and weaknesses of a website’s link structure, which is a key factor in search engine rankings.
Key Features and Functionality
1. Detailed Link Profile Analysis
The Site Explorer provides a high-level overview of a website’s link profile, including critical metrics such as Trust Flow, Citation Flow, and Topical Trust Flow. These metrics help users assess the quality and authority of the backlinks pointing to a site.
2. Backlink History and Referring Domains
Users can analyze the backlink history to see how many authority sites are linking back to their domain or blog posts. The tool also identifies referring domains, allowing users to understand the sources of their backlinks and the diversity of their link profile.
3. Topical Trust Flow
Majestic’s unique Topics Report determines a website’s topic based on its backlink sources, providing valuable insights into how search engines perceive the site’s authority and relevance in specific niches.
4. Advanced Reporting and Tracking
The Site Explorer generates comprehensive reports that include data on top pages, top backlinks, and referring domains. Users can download these reports in CSV or PDF format for further analysis and presentation.
5. Link Graph and Anchor Text Analysis
The tool features a Link Graph, which visually maps the backlinks surrounding a website or URL, and an anchor text analyzer to understand the distribution and density of links within referring pages. This helps in refining link building strategies.
6. Lost and New Backlinks
Users can track new backlinks on a daily basis and identify lost inbound links over a specified period, helping them monitor changes in their backlink profile in real-time.
7. Competitor Analysis
The Site Explorer is particularly useful for competitive analysis, allowing users to dive into the details of competitors’ websites. This feature helps in identifying potential link opportunities, gaps in current strategies, and differentiating oneself in the market.
8. Flow Metrics History
With the Flow Metrics History feature, users can compare the stability and strength of their domains using Citation Flow and Trust Flow over time, providing a pro-level analysis of their website’s performance.
9. Verified Domains and Integration
Users can verify their domain ownership and import pre-verified sites from the Google Search Console, ensuring easy access to a range of useful web insights.
Access and Usage
The Majestic Site Explorer is available to users across different subscription levels, each with varying query limits. Silver subscribers can query up to 10 domains per hour, Gold subscribers up to 30, and Platinum subscribers up to 100. Registered and bronze users also have access to limited but valuable data, including the summary screen and top pages tab.
In summary, the Majestic Site Explorer is a powerful tool that offers unparalleled insights into a website’s link profile, enabling users to build robust link-building strategies, monitor their SEO efforts, and make data-driven decisions to improve their online presence.