Moz Pro Site Crawl Overview
Moz Pro’s Site Crawl is a robust SEO auditing tool designed to help users identify and fix technical and content-related issues on their websites, ensuring optimal search engine performance and user experience.
What it Does
The Site Crawl feature acts as a personal SEO auditor, meticulously scanning your website to uncover critical technical SEO issues, content-related problems, and other site errors. This tool is integral to Moz Pro’s comprehensive SEO suite, enabling users to maintain and improve their website’s health and search engine visibility.
Key Features and Functionality
Weekly Automated Crawls
Moz Pro automatically crawls your site once a week, providing ongoing monitoring and updates. You can check the scheduled date for your next crawl in the Site Crawl section of your Campaign.
Recrawling Capability
For users on the Medium plan or higher, there is the option to force a recrawl of your site if you’ve made updates. This recrawl allowance is shared across all campaigns and users within your account.
Issue Identification
The tool identifies various issues such as missing title tags, slow load times, 4xx and 5xx errors, thin or duplicate content, and other technical SEO problems. It categorizes these issues by severity and type, allowing for easy prioritization and resolution.
Detailed Reporting
The Site Crawl section provides a breakdown of the number of pages crawled, new issues found, issues by category, and total issues. Users can drill deeper into each issue category and view detailed reports on specific pages, including the ability to export data to CSV files.
Initial Crawl Process
For new campaigns, Moz Pro performs an initial crawl. If your site has more than 250 pages, it starts with a mini crawl covering about 250-300 pages, followed by a full crawl of the entire site. For smaller sites, the initial crawl encompasses the entire site.
Customization and Exclusion
Users can exclude specific pages from being crawled through settings in the Site Crawl section. This flexibility helps in focusing the crawl on relevant parts of the website.
Integration with Other Moz Tools
Site Crawl data integrates seamlessly with other Moz Pro tools such as Link Explorer, Keyword Explorer, and Rank Tracker, providing a holistic view of your SEO performance and opportunities for improvement.
Benefits
Improved SEO Performance
By identifying and fixing technical and content issues, users can enhance their website’s search engine rankings and visibility.
Enhanced User Experience
Resolving issues like slow load times and broken links improves the overall user experience.
Time Efficiency
Automated weekly crawls and detailed reporting save time by streamlining the process of identifying and addressing SEO issues.
Actionable Insights
The tool provides clear, actionable insights, enabling users to make data-driven decisions to optimize their website’s SEO strategy.
In summary, Moz Pro’s Site Crawl is a powerful tool that helps users maintain a healthy and optimized website by identifying and resolving SEO issues, ensuring better search engine performance and user experience.