Product Overview of Positionly
Positionly is a comprehensive SEO monitoring and management tool designed to help businesses improve their online presence, track keyword performance, and enhance their website rankings. Here’s a detailed look at what the product does and its key features.
What Positionly Does
Positionly is an SEO analysis tool that simplifies the complex process of monitoring and improving search engine rankings. It provides users with the necessary tools to check, track, and evaluate their overall SEO performance. The software helps in monitoring daily position changes, tracking keyword performance, and guiding users on how to attract more traffic and stay ahead of the competition.
Key Features and Functionality
SEO Tracking and Management
- Website Rank Tracking: Positionly allows users to monitor their website’s positions for any keywords across popular search engines like Google, Yahoo, Bing, and Yandex.
- Keyword Research, Analysis, and Management: Users can track, manage, and identify the most optimal search phrases. Features include keyword grouping, importing, testing, and comparing keywords to optimize SEO efforts.
Competitor Analysis
- Positionly enables users to track their competitors’ website rankings, analyze each keyword and group performance, and compare results to stay competitive.
Backlinks Tracking
- The software evaluates the source and quality of backlinks to help users control link building efforts and build a healthy backlink profile.
Google Analytics Integration
- Positionly integrates with Google Analytics, allowing users to view their analytics data within the platform. This integration provides a consolidated view of monthly visits and daily trends against Positionly keywords.
Reporting and Notifications
- Automated Reports: Users can generate customizable, branded reports that can be automated for delivery or exported. These reports help in saving time and effort.
- Notifications: Positionly offers daily, weekly, or monthly updates delivered straight to the user’s inbox, ensuring they stay informed about their website’s performance without needing to log in.
Additional Tools
- Dashboard: An all-in-one SEO management dashboard provides a clear overview of how sites are performing and how keyword changes affect rankings.
- History and Notes: Users can visualize how changes affect positions and make notes on strategy changes to better understand what works best for their website.
- API and Customization: Positionly offers an open API that allows users to create their own extensions or embed the platform into their own systems. It also provides branding and white labeling options to customize the platform according to their business needs.
Mobile Accessibility
- Positionly has a mobile app available for iOS devices, allowing users to access and control their data anytime, anywhere. An Android version is currently in development.
Pricing and Plans
Positionly offers various pricing plans to cater to different business needs, including:
- Starter: $5/month ($4/month on annual billing)
- Basic: $19/month ($15/month on annual billing)
- Medium: $49/month ($39/month on annual billing)
- Platinum: Custom quote available from the vendor.
In summary, Positionly is a powerful and user-friendly SEO tool that simplifies the process of tracking and improving search engine rankings, providing comprehensive features for keyword management, competitor analysis, backlink tracking, and more. Its integration with Google Analytics and customizable reporting make it a valuable asset for businesses aiming to enhance their online presence.