Product Overview: Raven Tools Site Auditor
Raven Tools Site Auditor is a comprehensive and powerful SEO tool designed to conduct thorough audits of websites, identifying and addressing various issues that can impact search engine optimization (SEO) and overall site performance.
What the Product Does
The Site Auditor crawls your website in a manner similar to how Google does, scrutinizing the site’s architecture, content, links, images, and other elements to uncover potential issues. This tool provides a detailed analysis of the website’s strengths and weaknesses, helping users to optimize their site for better search engine rankings and improved user experience.
Key Features and Functionality
Comprehensive Audit Categories
The Site Auditor evaluates websites based on several critical categories, including:
- Visibility issues: Identifies problems related to how search engines can see and crawl your site.
- Metadata issues: Examines meta tags, titles, and descriptions for optimization.
- Content issues: Checks for duplicate content, thin content, and other content-related problems.
- Link issues: Detects broken internal and external links, redirects, and other link-related errors.
- Image issues: Flags missing alt text, broken images, and other image optimization problems.
- Semantic issues: Analyzes the use of microformats and schema markup.
- Page Speed: Evaluates page load speed for both desktop and mobile devices.
Scoring and Prioritization
The tool assigns an overall SEO score to the website on a scale of 0 to 100, providing a clear gauge of the site’s optimization level. Issues are ranked by severity, categorized as “Critical,” “Warning,” and “Needs Attention,” allowing users to prioritize fixes effectively.
Detailed Reporting and Sharing
Site Auditor generates detailed reports that are easy to read and understand. These reports can be shared with clients or team members without the need for a full Raven Tools subscription. Reports can be customized with logos and domains, and they can be output as responsive web pages or attached email PDFs. The tool also allows for scheduling automated regular emails to deliver reports, which is particularly useful for agencies managing multiple clients.
Customization and Collaboration
Users can mark reported errors as fixed, hide non-critical issues, and download CSV files for further analysis. The tool enables live error reporting, allowing users to fix issues in real-time as the crawl is happening. It also supports sharing specific sections of the report with developers or teams to address particular issues, making it a valuable “To Do List” for SEO tasks.
Automation and Scheduling
The Site Auditor allows for scheduled crawling, enabling users to automate audits on a weekly or monthly basis. This feature is especially beneficial for maintaining ongoing SEO health and ensuring that critical pages are frequently checked.
Integration with Other Raven Tools
The Site Auditor integrates seamlessly with other features of Raven Tools, such as the report builder, which is highly regarded for its ability to consolidate data and create comprehensive, branded reports. This integration enhances the overall efficiency of SEO and marketing reporting.
Conclusion
In summary, Raven Tools Site Auditor is an indispensable tool for digital marketers and SEO professionals, offering a robust, user-friendly platform for conducting thorough website audits, identifying critical issues, and providing actionable insights to improve site performance and search engine rankings.