SE Ranking Website Audit: A Comprehensive SEO Tool
The SE Ranking Website Audit is a robust and feature-rich SEO tool designed to provide a thorough analysis of a website’s technical SEO health, user experience, and overall search engine visibility. Here’s a detailed overview of what the product does and its key features.
What it Does
The SE Ranking Website Audit tool conducts an in-depth examination of a website, scanning it against over 115 parameters organized into 16 different categories. This audit helps identify and resolve technical SEO issues, ensuring the website is optimized for both search engines and real users. The tool provides a comprehensive health check, highlighting problems that affect the website’s performance, user experience, and search engine rankings.
Key Features
Extensive Parameter Analysis
The tool analyzes more than 115 SEO parameters, including basic checks like the presence of a robots.txt file, and advanced issues such as duplicate content, crawlability errors, meta tags, and more.
Detailed Reporting
The audit generates detailed reports that are downloadable in Excel, Word, and PDF formats. These reports include a list of issues found, categorized by their level of severity (errors, warnings, notices, or passed checks). Users can click on any issue to get a complete list of affected pages along with detailed information on each page.
Customizable Settings
Users can customize the audit settings to focus on specific areas of the website. This includes the ability to pick which issues to track, disregard irrelevant ones, and instruct the bot to crawl only certain parts of the site. These settings are flexible and can be updated at any time.
JavaScript Rendering
The tool features client-side JavaScript rendering, allowing it to analyze dynamic content on JavaScript-driven websites and detect technical SEO issues that might be missed by other tools.
Health Score Metric
The Website Audit 2.0 version introduces a revamped health score metric that provides a more realistic picture of the website’s technical performance. This score is based on factors such as site security, redirects, server errors, broken links, and content.
Core Web Vitals
The tool checks the website’s Core Web Vitals scores, helping users enhance the user experience by identifying and addressing performance issues related to loading speed, interactivity, and visual stability.
Audit Scheduling and Reporting
Users can define the frequency of site audits, choosing between manual or automatic checks. Reports can be sent directly to the user’s inbox, and old audit results can be deleted from the tool’s history for better management.
Backlink and Keyword Integration
While primarily a website audit tool, SE Ranking also integrates with other features such as backlink checking and keyword ranking, providing a holistic approach to SEO management.
User-Friendly Interface
The tool is praised for its ease of use, even for those without extensive SEO experience. It offers detailed tooltips and clear descriptions of issues along with actionable tips for resolution. The dashboard is visually appealing and intuitive, making it easy to manage and understand the audit results.
Benefits
- Comprehensive Analysis: Covers a wide range of SEO parameters to ensure thorough site optimization.
- Customization: Allows users to tailor the audit to their specific needs.
- Actionable Recommendations: Provides clear and practical tips for resolving identified issues.
- Progress Tracking: Enables users to compare audit results over time to measure improvements.
- User-Friendly: Designed to be accessible and understandable, even for beginners in SEO.
The SE Ranking Website Audit tool is a powerful resource for businesses and SEO professionals looking to improve their website’s technical SEO health, enhance user experience, and boost search engine rankings.