Overview of SEMrush Site Audit
SEMrush Site Audit is a comprehensive and powerful tool designed to help users identify and resolve technical SEO issues on their websites, ultimately enhancing their site’s health, performance, and search engine rankings.
What it Does
The SEMrush Site Audit tool crawls a website to detect a wide range of on-page and technical SEO issues. It provides a detailed report highlighting areas where the website is struggling, from surface-level problems like duplicate content and broken links to more complex technical issues such as HTTPS implementation, correct usage of the hreflang attribute, and AMP page optimization.
Key Features
1. Extensive Checks
- The tool performs over 140 different checks, covering various aspects of SEO, including crawlability, indexability, site performance, Core Web Vitals, and more.
2. Customizable Crawl Settings
- Users can configure the crawl to focus on specific domains, subdomains, or subfolders. They can also choose to render JavaScript code and include or exclude specific pages. Additionally, the tool allows crawling of either the desktop or mobile version of the site.
3. Flexible Crawling Options
- The tool offers on-demand crawling as well as scheduled auto re-crawls on a daily or weekly basis. This ensures that the website’s health is continuously monitored and updated.
4. High-Speed Crawling
- The crawler is designed to process all pages quickly, often in minutes rather than hours, making it efficient for websites of all sizes.
5. AI-Assisted Recommendations
- SEMrush Copilot, an AI assistant, analyzes the audit data to provide tailored recommendations to improve SEO performance. This helps users navigate through the audit process and prioritize fixes.
6. Detailed Reporting
- The tool generates big-picture reports with extensive data, allowing users to see the overall health of their website. Reports can be exported in various formats such as Excel, CSV, and PDF, and can be customized using the My Reports tool to include data from other sources like Google Analytics and Google Search Console.
7. Compare Crawls and Progress
- Users can compare different site audits to see which issues have been fixed and which new issues have arisen. The Site Audit Progress report features an interactive line graph showing how the number of issues has changed over time.
8. Advanced Configuration Options
- Users can configure settings such as the user agent (e.g., SemrushBot-Desktop or SemrushBot-Mobile), minimum delay between pages, and specify URL parameters to ignore during the crawl. This allows for a more tailored and efficient audit process.
9. Integration with Other Tools
- The Site Audit tool integrates with other SEMrush tools like Position Tracking, Social Tracker, and Link Building, providing a holistic view of the website’s performance and SEO health.
Subscription Limits
The capabilities of the Site Audit tool vary based on the SEMrush subscription level:
- Free: Limited to 100 pages per month.
- Pro: Up to 20,000 pages per audit, with a monthly limit of 100,000 pages.
- Guru: Up to 20,000 pages per audit, with a monthly limit of 300,000 pages.
- Business: Up to 100,000 pages per audit, with a monthly limit of 1,000,000 pages. This level also includes additional features like AMP checks and JavaScript rendering.
In summary, the SEMrush Site Audit is an indispensable tool for anyone looking to improve their website’s technical SEO, performance, and overall health, offering a robust set of features and customizable options to suit various website sizes and needs.