Product Overview: Serpstat Website Audit
The Serpstat Website Audit is a comprehensive SEO analysis tool designed to help users identify and rectify technical SEO issues on their websites, ensuring optimal performance and visibility in search engines.
What the Product Does
The Serpstat Website Audit tool performs a thorough scan of a website to detect various technical SEO issues that could be hindering its performance. It provides detailed reports and actionable recommendations to enhance the site’s speed, optimization, and overall user experience on both desktop and mobile devices.
Key Features and Functionality
1. Comprehensive SEO Analysis
The tool conducts a detailed analysis of the website, identifying errors and issues that affect SEO performance. This includes on-page audits to control recent changes, JS rendering, and the detection of new types of errors such as “Missing markup in JSON-LD format”.
2. Customizable Scans
Users have the flexibility to decide how many pages to scan, with individual scan parameters. This allows for targeted audits on specific pages, such as the most traffic-generating pages, landing pages, or recently optimized pages.
3. Prioritized Error Reporting
The tool categorizes detected errors based on their priority level (high, medium, or low), enabling users to prioritize and address critical issues first. This ensures that the most impactful problems are resolved promptly.
4. Actionable Recommendations
Serpstat provides detailed descriptions of every issue detected along with actionable solutions. The platform presents information through clear and user-friendly graphs, making it easy to understand and address problems effectively.
5. Domain Optimization Score
The tool includes a Domain Optimization Score that helps users evaluate the overall level of their site’s optimization and track improvements over time. This score reflects the dynamics of the site optimization level growth (SDO).
6. Scheduled Audits and Reporting
Users can schedule regular SEO audits (weekly, daily, or manual) and receive automated reports via email. The Audit Summary report can be exported, containing all identified issues, which helps in tracking improvements and monitoring the site’s health and optimization progress.
7. Collaboration and Customization
The tool facilitates collaboration among team members by allowing them to work together on projects. Users can customize and save detailed reports as templates for future use, enhancing efficiency and streamlining project completion.
8. Technical SEO Guide
Serpstat’s Technical SEO Guide helps users detect page failures more efficiently. The guide, combined with the tool’s automated checks and improved scanning logic, ensures that technical SEO issues are identified and addressed promptly.
In summary, the Serpstat Website Audit is a powerful tool that offers a wide range of features to ensure a website’s technical optimization, improve its performance, and enhance its visibility in search engines. Its customizable scans, prioritized error reporting, and actionable recommendations make it an indispensable asset for SEO specialists, content marketers, and PPC specialists.