Surfer SEO is a comprehensive cloud-based platform designed to help users optimize their content for better organic search engine rankings. Here’s an overview of what the product does and its key features:
What Surfer SEO Does
Surfer SEO is an advanced tool that assists in planning, writing, and optimizing SEO content, such as blog posts and website pages. It uses algorithms and AI to analyze the top-ranking pages in search engine results pages (SERPs) for specific keywords, providing insights to help users create competitive and contextually relevant content.Key Features and Functionality
Content Editor
The Content Editor is the flagship tool of Surfer SEO. It allows users to enter target keywords and analyze the content structure of the top 48 competitors already ranking for those keywords. This includes insights into word count, headings, paragraphs, images, and keyword density. The editor provides a real-time content score out of 100, indicating how well the content is optimized, and suggests improvements to match the search intent of the target audience.Keyword Research
Surfer SEO includes a robust keyword research tool that helps users identify new keyword opportunities and optimize existing content. This tool is similar to other keyword research tools like Ahrefs or SEMrush but is integrated seamlessly with other Surfer SEO features.SERP Analyzer
The SERP Analyzer thoroughly breaks down the SERPs for a given keyword, providing detailed insights into what top-ranking pages are doing correctly. This includes average word count, keyword density, use of LSI (Latent Semantic Indexing) keywords, image usage, page speed, and other on-page SEO metrics.On-Page SEO Audit
The On-Page SEO Audit tool analyzes website pages for any issues that might be affecting search engine rankings. It checks for title tags, meta descriptions, headings, internal linking, broken links, missing alt tags, and other technical SEO issues, providing clear and actionable recommendations for improvements.Content Planner
This feature uses natural language processing to group keywords into broader topics, helping users target several related keywords in a single post. It identifies the overarching search intent and suggests content outlines and briefs for individual posts.Domain Planner
The Domain Planner helps in strategizing content across an entire domain by identifying gaps and opportunities. It integrates with the keyword research and content editor to ensure a cohesive content strategy.Integration with WordPress & Google Docs
Surfer SEO offers a browser extension that allows seamless integration with WordPress and Google Docs. Users can export content directly from the Content Editor to WordPress or edit content in Google Docs while using Surfer SEO’s optimization tools.Additional Functionality
- Topic Clustering: Surfer SEO clusters keywords into broader topics, enabling users to target multiple related keywords in one post.
- Real-Time Benchmarks: The tool provides real-time benchmarks and scores to guide users in creating competitive content.
- LSI Keywords: It suggests the use of LSI keywords and provides insights into their frequency and optimal usage.
- Content Calendar: Surfer SEO also includes a content calendar to help plan and organize content strategy.