Bizrate Insights is a comprehensive and versatile shopper survey tool designed to help retailers gather, analyze, and act on valuable customer feedback across various touchpoints. Here’s a detailed overview of what the product does and its key features:
What Bizrate Insights Does
Bizrate Insights is a market research company that specializes in collecting and providing consumer feedback to retailers. The platform enables businesses to capture and analyze customer satisfaction data, which is crucial for improving the overall shopping experience, whether online or in-store.
Key Features and Functionality
Omnichannel Feedback Collection
Bizrate Insights allows retailers to collect feedback through multiple channels, including online surveys, in-store surveys, and even curbside pickups. This omnichannel approach ensures that businesses can gather insights from every stage of the customer journey.
Real-Time Buyer Feedback
The platform provides real-time buyer feedback, enabling retailers to respond quickly to customer concerns and suggestions. This immediate feedback helps in making timely adjustments to improve customer satisfaction.
Customizable Surveys
Retailers can implement custom survey questions tailored to their specific business needs. Additionally, Bizrate Insights offers pre-templated surveys, eliminating the need for extensive setup or coding knowledge.
Advanced Analytics and Reporting
Bizrate Insights features easy-to-understand dashboards that display key performance indicators (KPIs), customer satisfaction metrics, product selection feedback, ease of finding products, and checkout process evaluations. These analytics help businesses make informed decisions to enhance their customer experience.
Seller Rating Syndication
The platform syndicates seller ratings to improve ad spend efficiency. By integrating with Google and other partners, Bizrate Insights helps retailers display their seller ratings and reviews, which can boost their online presence and credibility.
Site Abandonment Surveys
In addition to post-purchase surveys, Bizrate Insights offers site abandonment surveys. These surveys gather feedback from customers who leave the site without completing a purchase, providing valuable insights into potential areas of improvement.
NPS Tracking
Bizrate Insights includes Net Promoter Score (NPS) tracking at every customer touchpoint, allowing businesses to measure customer loyalty and satisfaction consistently.
Easy Implementation
The platform is designed for easy implementation, with no engineering team required. Surveys can be added to a site via tag manager or integrated directly from platforms like Shopify, WooCommerce, and Magento.
Scalable and Customizable
Bizrate Insights offers three subscription tiers, making it scalable and customizable for businesses of all sizes. There are no data limits, allowing retailers to collect and analyze all customer feedback without restrictions.
By leveraging these features, Bizrate Insights empowers retailers to enhance customer satisfaction, improve marketing efforts, and optimize their overall business strategies based on actionable consumer feedback.
