Product Overview of Intelistyle
Intelistyle is an innovative AI-powered fashion styling platform designed to personalize the customer experience for fashion retailers. Founded in 2017 and based in London, UK, Intelistyle leverages artificial intelligence to provide tailored styling advice, enhance online shopping, and optimize conversion rates.
Key Features and Functionality
AI-Powered Styling
Intelistyle uses advanced AI models to analyze the latest fashion trends, customer preferences, and unique needs to generate instant and personalized outfit recommendations. This includes suggestions for both clothes customers already own and those they are considering purchasing.
Virtual Try-On
The platform offers a virtual try-on feature, allowing customers to visualize how garments look on different body types and skin tones without the need for physical try-ons. This includes full outfits on virtual models and virtual product photography, enhancing the online shopping experience.
Personalized Shopping Journeys
Intelistyle creates hyper-personalized shopping experiences by providing recommendations based on customers’ body types, skin tones, hair colors, and personal style. This personalization extends to homepage and search results, email promotions, and ad retargeting, ensuring a tailored experience across all touchpoints.
Visual Search
Customers can search for products by uploading images, which the AI matches with visually similar recommendations. This feature enhances product discovery and makes the shopping process more intuitive.
Automated Product Tagging
The platform streamlines product categorization and improves searchability through AI-driven automated product tagging. This ensures that products are accurately categorized and easily discoverable by customers.
Cross-Selling and Upselling
Intelistyle’s AI suggests on-trend outfits for all occasions, encouraging cross-selling and upselling. The platform also supports context-specific styling recommendations to facilitate these sales strategies.
Omnichannel Ecosystem
Intelistyle integrates seamlessly across online, digital, and social media channels, ensuring a consistent customer experience. This omnichannel approach helps in boosting eCommerce success by providing a unified and personalized experience regardless of the shopping channel.
Integration and Implementation
The platform offers a simple integration process, with one-line integration available for all major eCommerce platforms. This ease of integration minimizes the technical burden on retailers, allowing them to quickly implement Intelistyle’s solutions.
Benefits for Retailers and Customers
- Reduced Return Rates: By providing accurate size recommendations and style matches, Intelistyle helps reduce costly returns and exchanges, improving the bottom line for fashion retailers.
- Enhanced Customer Experience: The platform offers a personalized shopping experience that feels natural and supportive, akin to shopping with a personal stylist.
- Increased Conversion and Basket Size: Intelistyle’s personalized recommendations and virtual try-on features help increase conversion rates and basket sizes online.
Overall, Intelistyle is a comprehensive AI-powered solution that transforms the fashion retail experience by offering personalized styling, virtual try-ons, and advanced product discovery features, ultimately driving customer satisfaction and retail success.