Product Overview of Looklet
Looklet is a revolutionary technology solution designed to transform the process of fashion e-commerce imagery production, making it faster, more efficient, and cost-effective. Here’s a detailed look at what Looklet does and its key features:
What Looklet Does
Looklet helps fashion retailers and brands create high-quality, automated on-model imagery without the need for traditional photoshoots, photographers, or models. The platform leverages advanced technologies such as AI, 3D rendering, and real-time image processing to streamline the entire image production workflow.
Key Features and Functionality
Capture
- Looklet allows users to shoot up to 100 items per day in a studio setting with only 1-2 studio operators required. This eliminates the need for photographers, hair and makeup artists, or models.
Process
- The platform features automatic processing of images with a final personal quality control check. Users can add basic or advanced retouch requests, and the turnaround time for each item is between 4-24 hours.
Outfit and Styling
- Looklet’s styling software, known as Look Creator, enables users to create looks by mixing and matching garments on digital models. The platform offers over 80 models, 500 facial expressions, and 1,000 body movements, allowing for the creation of unique looks every time. This software also allows for the styling of outfits with shoes and accessories seamlessly.
Item Creator and Item Reviewer
- The Item Creator helps in curating photoshoots in an automated and scalable way by scanning item barcodes to populate garment details. The Item Reviewer provides a live shot flow, displaying images in real-time, which helps in catching styling errors quickly and following the production process throughout the day.
Production Dashboard
- The Production Dashboard allows for the tracking and optimization of studio operations. It provides a complete overview of production, including items shot in studios and final images exported from the Look Creator.
Automated Retouch and Color Processing
- Looklet automates retouching and color processes for studio-shot items, delivering images within 17 hours or faster. This process eliminates the need for color references, ensuring high-quality and color-accurate imagery.
Virtual Dressing Room
- Looklet’s Virtual Dressing Room feature allows consumers to style and mix-and-match clothes virtually on a variety of body shapes. This leverages Looklet’s core image rendering tech, AI, and 3D systems to create realistic and high-quality imagery.
Integrations
- Looklet integrates with common studio technologies such as Creative Force and Shotflow, enabling seamless data import, production status updates, and image export with metadata. This integration streamlines the workflow, enhancing speed, agility, and cost efficiency.
Benefits
- Cost Reduction: Looklet helps reduce production costs by up to 30-40% by eliminating the need for elaborate photoshoots and models.
- Faster Turnaround Time: The platform achieves a significantly faster turnaround time, with some clients achieving same-day turnaround from product receipt to online, and an average turnaround time of 1.38 days.
- Increased Studio Productivity: Looklet increases studio productivity by up to 50%, allowing for the styling of over 300 items per day and the capture of 500 item images in a single day.
Overall, Looklet offers a comprehensive solution for fashion e-commerce image production, combining advanced technology with efficient workflows to enhance productivity, reduce costs, and accelerate time to market.