MySmartPrice is a leading online price comparison and product discovery platform based in India, founded in 2010 by Sitakanta Ray and Sulakshan Kumar. Here’s an overview of what the product does and its key features and functionality:
What MySmartPrice Does
MySmartPrice simplifies and enhances online shopping by providing users with the ability to compare prices across a wide range of online retailers and local stores. The platform aims to help users make better and wiser purchasing decisions by offering comprehensive product information, price comparisons, and shopping assistance.
Key Features and Functionality
Price Comparison
MySmartPrice allows users to compare prices of products from over 100 online stores and 5,000 offline retailers, ensuring they find the best deals available. This feature is particularly useful for categories such as electronics, fashion, books, home appliances, and more.
Product Reviews and Trends
The platform provides valuable features like product reviews, price trends, and shopping assistance. Users can access reliable customer reviews and track price trends to make informed purchasing decisions.
Real-Time Alerts and Notifications
MySmartPrice offers real-time alerts for price drops on favorite products, ensuring users never miss a deal. Additionally, it provides personalized offer notifications based on the user’s product interests.
Comprehensive Product Listings
The platform features a user-friendly interface with comprehensive product listings, making it easy for users to browse and compare products across various e-commerce sites.
Coupons and Discounts
Users can benefit from the latest coupons and discounts available on the checkout pages of e-commerce stores, helping them save up to 25% on their purchases.
Multi-Channel Access
MySmartPrice is accessible through multiple channels, including its website, blog, social media, and a Chrome extension. This extension allows users to automatically find the best prices on 10 million products across 100 online stores in real-time.
Shopping Assistance
The platform offers various shopping tips and assistance, such as the ability to search all e-commerce stores simultaneously with a single click and access to recently viewed products for easy product research.
Customer Engagement
MySmartPrice uses advanced email analytics and customization tools, such as those provided by Twilio SendGrid, to create personalized email campaigns based on user engagement and preferences. This helps in driving customer engagement and retention.
Business Model
MySmartPrice operates on an affiliate marketing business model, where it earns a commission for every successful transaction made through its platform. Additionally, the company generates revenue through advertising, leveraging its substantial user base to attract targeted advertisers.
In summary, MySmartPrice is a robust price comparison and product discovery platform that empowers users to make informed and cost-effective purchasing decisions by providing a wide range of features, comprehensive product information, and real-time shopping assistance.