Product Overview: Snap Fashion
Introduction
Snap Fashion is an innovative, image-driven shopping platform that revolutionizes the way users discover and purchase fashion items online. Founded by Jenny Griffiths, a computer scientist with a passion for fashion, Snap Fashion leverages unique visual search technology to make online shopping faster, more fulfilling, and fun.
Key Features and Functionality
Visual Search
Snap Fashion allows users to shop by taking a photo of a look they love or using inspiration from platforms like Instagram. The platform’s visual search tool scans the latest fashion collections from over 16,000 brands and hundreds of thousands of products to find perfect matches or similar items.
Extensive Catalogue
The platform boasts an ever-growing catalogue that includes products from more than 250 top retailers, such as French Connection, Gap, New Look, Topshop, Net-A-Porter, Mr Porter, Farfetch, and department stores like Debenhams, House of Fraser, and Selfridges. This extensive range ensures there is something to suit every budget and style preference.
Search by Colour and Shape
Users can search for clothing by colour or silhouette using the “Snap Similar” button. This feature is particularly useful for finding copy-cat looks on the high street without the need to browse through numerous items manually. The colour wheel feature allows users to browse products in their favourite shades, choosing from 256 different colours.
Brand-Specific Shopping
For users who know exactly what they want, Snap Fashion enables browsing by specific brands. This feature allows for a tried-and-tested look with minimal hassle. Additionally, the “Snap Similar” button can be used to find similarly shaped items and colours, helping users to subtly update their outfits or save money.
Wish List and Sale Alerts
The platform includes a Wish List feature where users can keep all their fashion favourites in one place. This feature works in conjunction with the Sales Alert tool, which sends notifications when items on the Wish List drop in price, ensuring users never miss a bargain.
Mobile and Web Accessibility
Snap Fashion is available both on the web and through a mobile app, allowing users to shop seamlessly across different devices. This accessibility makes it easy to find and purchase fashion items on-the-go.
Mission and Impact
Snap Fashion aims to change the way people shop online by leveraging visual search technology to make the shopping experience more personal and enjoyable. By putting the fun back into online shopping, Snap Fashion helps users discover new brands and find the perfect items quickly and efficiently.