Product Overview of Stylitics
Stylitics is a leading provider of AI-powered digital merchandising and styling technology, designed to enhance the shopping experience for global retailers and their customers. Here’s an overview of what the product does and its key features:
What Stylitics Does
Stylitics offers an inspirational commerce platform that integrates visual outfitting and product bundling solutions across the entire shopper journey. This platform is tailored to help retailers deliver personalized, engaging, and inspirational e-commerce experiences. It leverages advanced algorithms, extensive trend data, and automated expertise to recommend on-brand outfits and product bundles, thereby increasing customer engagement, conversion rates, and average order value.
Key Features and Functionality
AI Styling and Bundling
Stylitics’ platform uses AI-driven image technology to create inspirational product bundling and outfitting recommendations for every Product Detail Page (PDP). This includes features like “Styled for You” and “Dynamic Galleries,” which suggest relevant items to each shopper, enhancing the shopping experience and driving sales.
Visual Shopping
The platform employs Computer Vision AI to turn every image into a product discovery opportunity. This allows shoppers to interact with images in a more meaningful way, discovering new products and styles seamlessly.
1:1 Personalization
Stylitics delivers one-to-one personalized product recommendations for every shopper. This is achieved through advanced personalization features that map shopper intent and behavior, ensuring highly relevant and engaging recommendations.
Expanded Data and Algorithms
The latest version of the Stylitics platform leverages 50 times more data than previous iterations, including expanded product data, market trend data, shopper behavior, and performance data from nearly 100 billion sessions and over $50 billion in tracked purchases. This vast data set, combined with more than 20 new algorithms, enhances the quality, variety, speed, and scale of AI-driven recommendations.
Speed and Scalability
The platform offers a significant increase in content creation speed, with a 10x improvement, and supports twice as many layouts and formats. It also extends support to over 30 new regions and 1,500 additional categories and styles, making it highly scalable and adaptable to various retail environments.
Cross-Channel Integration
Stylitics’ solutions are integrated across multiple channels, including e-commerce, email, advertising, in-store, and social media. This ensures a consistent and engaging shopping experience for customers regardless of where they interact with the brand.
Performance and Impact
The platform has been proven to increase units per transaction by 23% and average order value by 21% for its partner brands and retailers. A Forrester TEI study highlighted a 563% ROI, underscoring the significant impact on conversion rates, average order value, and time savings.
Additional Capabilities
- Dynamic Styling Engines: These engines support more complex inventory optimization, ensuring that product recommendations are always relevant and in stock.
- Attribution and Quality Engine: The platform includes advanced attribution of products and images, along with a quality engine that improves variety scoring, quality scoring, and feed data cleanup.
- Global Support: Stylitics supports additional verticals such as beauty, hard goods, and toys, and is localized in dozens of new regions, making it a versatile solution for a wide range of retailers.
In summary, Stylitics’ AI-powered platform is designed to transform the retail shopping experience by providing highly personalized, inspirational, and engaging product recommendations across various channels, driving significant increases in customer engagement, conversion rates, and revenue for retailers.