True Fit is an advanced AI-driven size and fit personalization platform designed to enhance the online shopping experience for consumers and improve business performance for retailers. Here’s an overview of what True Fit does and its key features:
What True Fit Does
True Fit helps online shoppers find the right size and fit for apparel and footwear by providing personalized size recommendations. This is achieved through the integration of advanced data analytics, machine learning algorithms, and generative AI. The platform aims to reduce the frustration associated with sizing inconsistencies, increase consumer confidence in their purchases, and ultimately drive higher conversion rates and customer loyalty for retailers.
Key Features and Functionality
Personalized Recommendations
True Fit’s recommendation engine uses a combination of user input, browsing behavior, purchase history, and product attributes to create detailed profiles of each user. These profiles include style preferences, body shape, and size, enabling the platform to suggest products that are most likely to fit and appeal to the user.
Fit Hub
The latest innovation from True Fit is the
Fit Hub, which utilizes generative AI to synthesize fit and size information from various sources such as personal size recommendations, product reviews, sales and returns data, size charts, and product descriptions. This information is presented in easily consumable
Fit Tips, helping shoppers understand how a product is likely to fit based on real shopper experiences and detailed data analysis.
Fit Needs Profile Enhancement
True Fit allows shoppers to create a
Fit Needs profile, where they can specify key areas of garments that are important for their fit, such as more room in the thigh for pants or a longer torso for tops. This information is integrated into the recommendation engine and Fit Hub to provide tailored fit guidance.
Real-Time Updates and Predictive Analytics
The recommendation engine continuously learns and adapts to user behavior, providing up-to-date and relevant recommendations. It also uses predictive analytics to identify patterns and trends in user behavior, enabling it to make predictions about future preferences and trends.
Inclusive Size Guidance
True Fit offers size recommendations across all footwear and apparel categories, including men’s, women’s, kids’, unisex, swim, and intimates. The platform provides inclusive size guidance for every body shape, size, and preference.
Integration and Ease of Use
True Fit can be easily integrated into retail websites, including those on Shopify, with a no-code installation process. The platform is configurable to match the brand and product page styling of the retailer, ensuring a seamless user experience.
Business Benefits
For retailers, True Fit serves as a single business solution to increase conversion rates, reduce returns, and drive customer loyalty. The platform offers various pricing plans tailored to different business sizes, with the potential to generate significant new revenue each month.
In summary, True Fit is a powerful tool that leverages AI and data analytics to provide personalized fit recommendations, simplify the online shopping experience, and enhance retail performance. Its advanced features and seamless integration make it a valuable asset for both consumers and retailers.
