Awario is a comprehensive, cloud-based social media monitoring and listening tool designed to help businesses of all sizes manage their brand and product presence online. Here’s an overview of what Awario does and its key features:
What Awario Does
Awario is a web monitoring tool that constantly crawls the internet to track mentions of specified keywords. This includes monitoring social media platforms, YouTube, blog posts, news sites, forums, and other online sources. The tool is designed to help businesses track their brand mentions, manage their online reputation, engage with their audience, and identify new sales opportunities.
Key Features
Monitoring and Listening
- Keyword Mentions Monitoring: Awario tracks mentions of your brand, products, or services across the web, including social media, blogs, forums, and news sites. It monitors over 13 billion web pages daily, combining this data with APIs to provide immediate and reliable results.
Analytics and Reports
- Sentiment Analysis: Analyze the sentiment of mentions to understand public opinion about your brand, products, or services. This feature helps in measuring brand sentiment, identifying trends, and understanding customer feedback.
- Analytics and Dashboard Tools: Use the analytics dashboard to monitor the number of mentions, track their reach, and identify trends. This helps in gaining insights into how customers are discussing your brand.
Influencer and Customer Engagement
- Influencer Identification: Identify key influencers in your industry who are discussing your brand or related topics. This feature is crucial for engagement and potential collaborations.
- Customer Engagement: Engage with your audience in real-time by responding to mentions, complaints, or queries as soon as they appear.
Lead Generation and Social Selling
- Leads and Social Selling: Awario’s lead generation feature searches for prospects looking for products or services similar to yours and those complaining about your competitors. This helps in identifying and capitalizing on social selling opportunities in real-time.
Data Management and Export
- Boolean Search: Create flexible and specific search queries using Boolean search to find exactly what you need. This feature allows for tracking keywords in any language and location.
- Data Export: Export raw data and generate white-label reports to share insights with your team or clients.
Notifications and Alerts
- Alert Stream and Email Notifications: Receive notifications when relevant mentions are found, allowing you to respond quickly. You can also set up daily or weekly email summaries to ensure you don’t miss any crucial exchanges.
User Interface and Organization
- User-Friendly Interface: Awario offers a user-friendly interface that makes it easy to navigate and analyze data. The tool organizes shares and retweets into folders, keeping your social media workspace structured.
In summary, Awario is a powerful tool for social media monitoring, sentiment analysis, influencer tracking, lead generation, and social selling. Its extensive coverage of the web, flexible search options, and real-time alerts make it an indispensable resource for businesses looking to enhance their online presence and reputation.