Brand24 is a comprehensive media monitoring and social listening platform designed to help businesses understand and manage their online presence effectively. Here’s an overview of what the product does and its key features:
What Brand24 Does
Brand24 monitors the internet for mentions of specific keywords, including brand names, competitors, hashtags, and other relevant terms. It scans a wide range of online sources such as websites, blogs, news sites, review sites, social media platforms (including YouTube, Twitch, LinkedIn, Instagram, TikTok, Twitter, and Facebook), video descriptions, podcasts, and newsletters. This extensive monitoring enables businesses to stay informed about online conversations related to their brand, competitors, and industry trends.Key Features and Functionality
Monitoring and Listening
- Media Coverage: Brand24 tracks mentions across various online channels, providing a holistic view of online discussions about your brand, competitors, and target keywords.
Analytics and Insights
- Sentiment Analysis: Uses AI to assess the sentiment of social media content, categorizing mentions as positive, negative, or neutral. This helps in understanding public opinion and emotional responses to your brand.
- Topic Analysis: Identifies the most important topics and trends in your projects, providing trend-based insights and helping you anticipate changes in consumer attitudes.
Reporting and Dashboards
- Custom Reports: Allows users to build and export custom reports in PDF or Excel formats, which can be shared with clients and stakeholders. The platform also offers dashboards for quick visualizations of relevant media coverage and analytics.
- Keyword Targeting: Enables users to search media channels for specific keywords, brand mentions, or topics, and receive real-time alerts for relevant media mentions.
Social and Influencer Analytics
- Influencer Identification: Identifies key influencers and brand ambassadors, along with their influence over social communities. This feature helps in creating lucrative partnerships and understanding how influencers shape the conversation around your brand.
- Social Measurement: Measures campaign performance, brand share of voice, and quantitative metrics such as conversation volume and engagement metrics.
Competitive Analysis
- Competitor Analysis: Allows users to monitor conversations about competitors and measure performance against them, providing insights into competitors’ social media statistics and mentions.
AI-Powered Solutions
- AI Insights: Converts raw data into actionable insights and personalized suggestions for brand growth. The AI-powered personal assistant can answer questions about brand health, mentions, and data analysis, saving time and enhancing efficiency.
- Anomaly Detection: Investigates sudden spikes in mentions and analyzes the cause, providing valuable insights into unexpected changes in online conversations.
Additional Features
- Hashtag Analytics: Analyzes the performance of hashtags and identifies popular or trending hashtags.
- Trend Analysis: Identifies and analyzes trends in topics, hashtags, or audiences to help brands anticipate changes in consumer attitudes.
- Email and Slack Notifications: Provides real-time notifications via email or Slack, ensuring users stay updated on important mentions and trends.
User Interface and Support
- Clean UI: The platform is known for its intuitive and user-friendly interface, making it easy for beginners to navigate and use.
- Customer Support: Offers robust customer support, including help via email and a chat feature, ensuring users get assistance whenever needed.