What is CoSchedule?
CoSchedule is a comprehensive marketing calendar and project management tool designed to help individuals, solo entrepreneurs, and larger teams streamline and coordinate their online campaigns, content, and promotions. It serves as a central hub where users can manage and schedule their blog posts, social media updates, and other marketing activities.
Key Features and Functionality
Centralized Calendar View
CoSchedule allows users to connect their blog and social media accounts into a single, unified calendar view. This centralization enables easy tracking and management of all projects and campaigns in one place.
Content and Social Media Scheduling
Users can schedule content and social media posts across multiple platforms, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn. While CoSchedule can automatically post to most social media platforms, it currently requires manual posting for Instagram, though it sends notifications to facilitate this process.
Project Management
CoSchedule allows users to create projects, assign tasks within those projects, and schedule them directly on the calendar. Tasks can be color-coded and easily rescheduled by dragging and dropping them to different dates. The platform also supports adding related assets such as images and files to projects.
Collaboration and Task Management
The tool includes features for collaboration, such as approval workflows, shared inboxes, and the ability to delegate and reassign work. The Team Dashboard provides a live view of every employee’s active to-do list and projects, helping to manage team priorities and optimize output.
ReQueue Feature
CoSchedule’s ReQueue feature allows users to mark posts as evergreen content, which can then be automatically reposted at a later time, ensuring continuous engagement without manual intervention.
Customizable Workspaces and Calendars
The CoSchedule Marketing Suite offers customizable Kanban Boards, Table Views, and multiple calendars for specific teams, departments, or initiatives. These features help in organizing projects and campaigns in a way that aligns with the user’s needs and strategic business goals.
AI-Powered Tools
The platform includes AI-powered tools to help with content creation, such as marketer-tested AI prompts for outlines and first drafts, and the ability to generate social message copy and create usable graphics from ideas.
Integration and Compatibility
CoSchedule integrates with various third-party applications, including WordPress, Google Calendar, and analytics tools. For WordPress users, there is a plugin that brings the calendar directly into the blog dashboard, making content management seamless.
Pricing and Plans
CoSchedule offers different pricing plans, including a Marketing Calendar product that costs $39/monthly or $29/monthly when paid annually. There is also a lower plan available at $19/monthly or $14/monthly when paid annually. A free 2-week trial is available to help users determine the best plan for their needs.
Conclusion
CoSchedule is an all-in-one marketing calendar and project management tool that simplifies the process of coordinating and scheduling online campaigns, content, and social media posts. Its centralized calendar view, robust project management features, and AI-powered tools make it an invaluable resource for marketers looking to streamline their workflows and increase efficiency.