GRIN is a comprehensive influencer marketing management platform designed to help brands streamline and optimize their influencer marketing campaigns from start to finish.
What GRIN Does
GRIN is an all-in-one solution that enables brands to discover, onboard, manage, and track the performance of influencers across various social media platforms. It aims to foster authentic relationships between brands and creators, facilitating the growth of brands through effective influencer marketing strategies.Key Features and Functionality
Creator Discovery and Management
- GRIN allows brands to search through a network of over 32 million content creators to find the most suitable influencers for their campaigns. The platform’s Creator Discovery Suite features advanced filters and detailed audience insights, ensuring high-impact partnerships.
Campaign Management
- Users can create and manage multiple content campaigns from a single dashboard. This includes building customized content rights agreements, sending proposals, tracking produced content, and organizing influencer product shipments. GRIN also enables the creation of branded landing pages and the management of contract and payment processes.
Content Management
- The platform automatically gathers and stores all influencer-generated and user-generated content in one centralized location. This allows for easy searching, sorting, and repurposing of content across various marketing channels. Brands have complete media content rights, enabling them to display, edit, share, and reuse the content as needed.
Product Seeding and Fulfillment
- GRIN integrates seamlessly with eCommerce platforms like Shopify, WooCommerce, Magento, and Salesforce. This integration allows brands to import products directly from their eCommerce stores and offer creators a range of products tailored to their needs. The platform tracks product shipments and deliveries, ensuring efficient product seeding.
Reporting and Analytics
- GRIN offers robust reporting analytics, allowing brands to track key performance indicators (KPIs) such as budget, revenue, conversions, and media value. The platform provides real-time data on campaign performance, including engagement metrics and revenue attribution. Users can generate custom reports focusing on specific KPIs and compare their progress with similar brands in their segment.
Data Sharing and Integration
- GRIN has enhanced its API capabilities with a Bi-Directional API, enabling automatic data exchanges between GRIN and other business tools. This simplifies data management, eliminates manual data entry, and ensures accurate and up-to-date information across all integrated systems.
Relationship Management
- The platform centralizes all creator interactions and activities, allowing brands to manage conversations via integrations with Gmail, Outlook, and Slack. It also features tailored email sequences and tracks open rates, clicks, and response rates for each campaign.
Scalability and Efficiency
- GRIN is designed to scale with the needs of the brand, whether managing a handful of influencers or hundreds. It consolidates content approvals, contract management, product shipping, and payments into one intuitive suite, saving users an average of 61 hours per month compared to manual approaches.