Hootsuite Insights (powered by Brandwatch) - Short Review

Overview of Hootsuite Insights (Powered by Brandwatch)

Hootsuite Insights, powered by Brandwatch, is a robust social listening and analytics tool designed to help businesses monitor, analyze, and understand online conversations about their brand, competitors, and industry trends. Here’s a detailed look at what the product does and its key features:

Core Functionality

• Social Listening: Hootsuite Insights allows users to track and analyze conversations across various social media platforms, blogs, news sites, and other online sources. This real-time monitoring helps in identifying mentions of the brand, campaigns, and competitors, providing valuable insights into consumer sentiment and emerging trends.

Key Features

• Search Capabilities:
  • Users can perform quick searches using Boolean search logic to combine keywords and find specific information. This includes searching for @mentions and #mentions. The tool also allows for saved searches, which can be customized and tagged for better categorization.
• Data Visualization and Analysis:
  • The tool offers rich data visualization to segment mentions by categories such as demographics, emotion, and sentiment. This helps in gaining a deeper understanding of the audience and their sentiments towards the brand.
• Alerts and Notifications:
  • Hootsuite Insights enables users to set up alerts to notify them of changes in mentions, such as negative feedback or critical issues. These alerts can be configured to be sent via email, ensuring timely responses to potential issues.
• Reporting and Analytics:
  • Users can create custom reports or use pre-built templates to compare social listening metrics alongside other social data. Reports can include metrics such as social share of voice, net sentiment trends, and more. These reports can be exported or scheduled to be sent within the organization to share insights across teams.
• Integration with Hootsuite Analytics:
  • Hootsuite Insights is integrated with Hootsuite Analytics, allowing users to capture and compare important social listening metrics alongside other social data. This integration ensures all social and web data is centralized and easily accessible.
• Access and Permissions:
  • Access to Hootsuite Insights is managed at the team level, with team admins having read-write access and team members having read-only access. This ensures controlled and organized use of the tool within an organization.

Advanced Capabilities

• AI-Powered Insights: Although the current integration is with Brandwatch, Hootsuite’s broader social listening capabilities, such as those powered by Talkwalker, include AI-powered sentiment analysis, image recognition, and summaries. These features help in automatically detecting big-picture trends and providing real-time social and consumer insights.
• Comprehensive Coverage: Hootsuite Insights, as part of the broader Hootsuite social listening suite, covers a vast array of sources including 150 million websites, 30 social media channels, and content in 187 languages. This ensures comprehensive and accurate data coverage.

In summary, Hootsuite Insights powered by Brandwatch is a powerful tool for monitoring and analyzing online conversations, providing rich data visualization, customizable reports, and real-time alerts. It integrates seamlessly with Hootsuite Analytics and offers advanced AI-powered insights, making it an essential tool for any business looking to enhance its social media strategy and reputation management.