Product Overview of Influ2
Influ2 is a cutting-edge person-based advertising engine designed to align and optimize B2B marketing and sales efforts, particularly focusing on end-to-end revenue marketing. Here’s a detailed look at what the product does and its key features:
Core Purpose
Influ2 is engineered to help B2B businesses turn advertisements into powerful sales multipliers. It achieves this by running person-based ads in sync with sales activities, enhancing transparency between marketing and sales teams, and tracking the revenue impact from the initial ad engagement to the closure of a deal.
Key Features
Cohort Designer
Influ2 allows B2B organizations to build long-term relationships with cohorts of prospects based on a clearly defined ideal customer profile, including industry, job title, and seniority level. This profile enables targeting the same individuals for up to 10 years, even as they change jobs, locations, or experience life events.
Multi-Stage Buying Journeys
The platform offers multi-stage buying journeys that allow marketers to personalize ad experiences based on individual engagement. Marketers can create rules and triggers using metrics such as the number of impressions, clicks, and sales outreach to customize the prospects’ experiences. This ensures each customer receives the right messaging at the right time, maximizing engagement and conversion rates.
Sales Priorities Dashboard
Influ2 V2 includes a sales priorities dashboard that provides contact-level intent and revenue reporting. This feature connects marketing influence directly to sales results, enabling marketers to prioritize prospects for sales based on their engagement with the advertising campaigns. It also offers insights into which advertising messages resonate with each target buying group and key decision-makers.
Integration with CRM and Sales Tools
Influ2 seamlessly integrates with CRM systems, marketing automation platforms (MAP), and sales engagement platforms. This integration allows for the synchronization of contact-level engagement data, automation of workflows, and the addition of new prospects for the sales team. It also enables the tracking of contact-level intent and the syncing of engagement metrics such as impressions, clicks, and visits directly into the CRM.
Personalized Ad Campaigns
The platform supports the creation of highly personalized ad campaigns by combining insights from Influ2 ad engagement data and CRM data. Marketers can set triggers based on a prospect’s engagement signals and sales data points to deliver dynamic ad content that adapts to the buyer’s journey stage. This automation helps in guiding the target audience through each stage of the customer journey effectively.
Revenue Reporting and Attribution
Influ2 V2 provides comprehensive revenue reporting, demonstrating the impact of marketing activities on revenue generation. By consistently tracking the impact from the first touch to a closed deal, marketers can continually optimize their campaigns to improve the revenue impact of their advertising efforts. This ensures both marketing and sales teams are aligned and working towards common revenue-centric goals.
Benefits
- Alignment and Collaboration: Facilitates ongoing collaboration between marketing, sales, and customer success teams to drive increased conversions.
- Personalization: Delivers personalized ad experiences to individual prospects, enhancing engagement and conversion rates.
- Transparency and Attribution: Provides clear visibility into the impact of marketing activities on revenue, allowing for better campaign optimization.
- Long-Term Relationships: Enables the building of long-term relationships with prospects, which is particularly valuable in B2B marketing where sales cycles are often longer.
In summary, Influ2 V2 is a robust solution for B2B businesses looking to integrate their marketing and sales efforts, personalize ad experiences, and measure the direct impact of their marketing activities on revenue.