Product Overview of Klear
Klear, now an integral part of Meltwater, is a comprehensive influencer marketing management platform designed to help brands and agencies build, execute, and optimize their influencer marketing campaigns.
What Klear Does
Klear serves as an end-to-end solution for managing influencer marketing programs. It enables users to discover, engage, and track influencers across various social media platforms, including Instagram, Twitter, Facebook, YouTube, TikTok, and Twitch. The platform is geared towards streamlining the process of identifying relevant influencers, managing campaigns, and analyzing the performance of these campaigns.
Key Features
1. Influencer Discovery
Klear boasts a database of around 30 million influencer profiles. It uses AI algorithms to help users find the most suitable influencers based on their specific criteria. The platform offers advanced search capabilities with multiple filters to make the discovery process more targeted and efficient.
2. Relationship and Campaign Management
Users can manage relationships with influencers and oversee entire campaigns from a single platform. This includes features for tracking content, managing campaign touchpoints, and activating influencers at scale.
3. Reports and Analytics
Klear provides robust analytics and reporting tools. It tracks various metrics such as reach, engagement, demographics, branded mentions, and network performance. The platform also offers a unique True Reach Functionality to better analyze influencer ROI and generate reports exportable in PDF, Google Slides, or CSV format.
4. Content Tracking
Klear automatically captures content from influencers once tracking keywords, hashtags, or brand handles are set. This includes tracking content types such as Reels, Stories, Videos, and Static Posts across different social networks.
5. Influencer Insights and Benchmarking
The platform provides detailed insights into influencer performance, including reach, engagement, and audience demographics. It also allows for benchmarking to assess an influencer’s performance relative to their peers and ensures brand safety by screening for audience authenticity and explicit language.
6. Integration with Meltwater Solutions
Klear is now integrated with Meltwater’s social media management solution, Engage. This integration enables users to unify their social media marketing strategies, discover, share, and amplify influencer posts across owned social media channels, and measure the impact of their overall social performance in one place.
Functionality
AI-Powered Technology
Klear uses AI to detect fake followers, engagements, and auto-bots, ensuring that the influencer data is accurate and reliable.
Centralized Management
All influencer data and campaign touchpoints can be managed from a central place, making it easier to track content, quantify results, and generate reports seamlessly.
Payment and Conversion Tracking
The platform allows users to pay influencers directly and track sales conversions, providing a complete end-to-end solution for influencer marketing campaigns.
Transition to Meltwater
As of April 1, 2024, Klear’s communications and product login have been transitioned to Meltwater’s channels. Despite this change, the Klear product remains unchanged, and users can continue to access the same workspace with their existing login credentials. This integration is expected to enhance the platform’s capabilities and provide users with the resources of a global enterprise, accelerating innovation and scaling business operations.