Meltwater Overview
Meltwater is a comprehensive platform that provides media, social, and consumer intelligence solutions, empowering businesses to make data-driven decisions and gain a competitive edge. Here’s an overview of what the product does and its key features:
What Meltwater Does
Meltwater is designed to collect and analyze vast amounts of data from over 6 million sources, including online news, social media, print media, broadcast media, and podcasts. The platform uses advanced AI to transform this unstructured data into actionable insights, which can be utilized by PR, marketing, research, and sales professionals to understand and engage with their audiences more effectively.
Key Features and Functionality
Media Monitoring & Analysis
Meltwater allows users to monitor unlimited keywords across various media channels, including online news, social media, print, broadcast, and podcasts. It provides real-time email alerts, customizable dashboards, and the ability to benchmark against competitors. Users can also translate content, export results to Excel, and perform omni-channel analyses.
Social Listening & Analytics
The platform offers robust social listening capabilities, enabling users to explore insights and trends on social media. This includes sentiment analysis, social measurement, and the identification of influencers and thought leaders within target audiences.
Media Relations
Meltwater helps users reach key journalists through its AI-powered journalist search feature, which goes beyond keyword searches to recommend the most relevant contacts based on the content’s meaning and messaging.
Social Media Management
The platform includes tools for social media management, such as a content calendar, content library, and shared inbox. These features allow users to schedule and publish content, manage customer messages, and automate the content approval process.
Consumer Intelligence
Meltwater provides in-depth audience insights, including demographics, interests, affinities, and behaviors. It also enables the creation of buyer personas and custom audience segments.
Influencer Marketing
Users can identify, segment, and collaborate with influencers. The platform supports influencer collaboration, user-generated content management, and automated workflows for influencer marketing programs.
Reporting & Dashboards
Meltwater offers customizable reports and dashboards, allowing users to create custom feeds and alerts, and export reports in various formats. The platform also features geographic coverage across local, national, and international media.
AI-Powered Innovations
The 2024 Year-End Product Release introduced several AI-powered innovations, including an AI-Powered Platform Assistant to help teams complete tasks more efficiently, Brand Analytics Tabs for automated brand insights, and AI Journalist Search for finding the best journalists for outreach.
Data Management & Analysis
The platform includes advanced data management and analysis tools, such as sentiment analysis, social reporting, and the ability to tie social activity to business results like leads, conversions, and sales.
Collaboration and Access Control
Meltwater supports team collaboration with features like version control, user rights/roles, and approval workflows. It also allows administrators to assign permissions and access levels for different users or teams.
Integration and Accessibility
The platform integrates with various tools, including Office 365, and offers a mobile app for accessing content and dashboards on the go.
Conclusion
In summary, Meltwater is a powerful tool that leverages AI and vast data sources to provide comprehensive insights and actionable data for businesses, helping them to enhance their PR, marketing, and sales strategies.