Product Overview of Onalytica
Onalytica is an advanced influencer marketing software platform designed to help brands identify, activate, manage, and measure the impact of influencers across various industries. Here’s a detailed look at what the product does and its key features.
What Onalytica Does
Onalytica connects brands with topical influencer communities, enabling them to scale and structure influencer programs globally. The platform is built on a robust algorithm that analyzes over 200 billion social media posts annually, creating a curated database of over 700,000 global social media influencers. This extensive data collection includes posts from Twitter, blogs, Instagram, YouTube, Facebook, and LinkedIn, along with demographic data.
Key Features and Functionality
Influencer Discovery
Onalytica’s proprietary algorithm assesses influencers based on criteria such as relevance, resonance, and reach. This ensures that brands find influencers who regularly engage with topics aligned with their values and objectives, have impactful content, and a substantial audience within the desired demographic.
Campaign Management
The platform offers tools for coordinating campaigns, assigning tasks, setting deadlines, and monitoring progress in real-time. This feature helps brands and influencers stay aligned on deliverables and timelines, ensuring smooth campaign execution.
Performance Analytics
Onalytica provides an advanced suite of analytical tools that go beyond surface-level metrics. Key analytics include:
- Engagement Metrics: Detailed insights into audience interactions, such as comments, saves, click-through rates, and overall engagement percentages.
- Conversion Tracking: Tracks conversions originating from influencer campaigns to tie influencer efforts to tangible business results.
- Audience Growth Analysis: Monitors follower gains, newsletter sign-ups, and other growth indicators attributed to specific influencer efforts.
- Sentiment Analysis: Evaluates the tone and nature of audience interactions to provide a clearer picture of brand perception and sentiment.
- Competitive Benchmarking: Allows brands to compare their campaign results with competitors or industry standards.
- ROI Calculation: Seamlessly calculates the Return on Investment (ROI) from influencer partnerships, factoring in both direct and indirect returns.
Influencer Relationship Management
Onalytica includes tools for managing the dynamic relationship between brands and influencers. Features such as:
- Interaction Tracking: Logs each touchpoint with influencers, including emails, phone calls, and face-to-face meetings.
- Feedback Mechanisms: Facilitates constructive feedback between brands and influencers.
- Reminders and Alerts: Automated reminders to ensure brands remain proactive in their relationship-building efforts.
- Historical Data Access: Archives all interactions, providing a comprehensive overview of the relationship history with each influencer.
Social Media Monitoring and Content Amplification
The platform offers social media monitoring capabilities, allowing brands to track mentions, hashtags, and trends in real-time. It also enables content amplification by analyzing and optimizing the type and quality of content influencers produce, ensuring it aligns with the brand’s aesthetic and messaging.
Custom Reporting and Dashboards
Onalytica allows for customizable dashboards and reports, providing brands with tailored insights into influencer performance, topic mentions, share of voice, and more. This includes features like influencer rankings, network maps, and the ability to tag influencers and create detailed reports.
Additional Features
Other notable features include:
- Influencer Feed: Allows brands to focus on the posts of specific influencers they are working with or scouting.
- Topic Alerts: Triggers alerts when an influencer mentions a specific topic.
- Geographical Insights: Provides demographic breakdowns of an influencer’s audience, including age, location, gender, and interests.
- Brand Safety and Compliance Management: Ensures that influencer content complies with brand guidelines and safety standards.
Support and Compatibility
Onalytica offers dedicated Customer Success Managers to guide strategy and planning, ensuring maximum benefit from the platform. The platform is compatible with a range of businesses, from startups to enterprises, and is accessible via a monthly subscription fee that includes all features and support.
In summary, Onalytica is a comprehensive influencer marketing platform that combines advanced analytics, robust influencer discovery, and effective campaign management tools to help brands achieve significant reach, engagement, and demand generation within their target audiences.