Overview of Raven Tools
Raven Tools is a comprehensive, cloud-based SEO, marketing, and auditing tool designed to cater to the needs of agencies, media companies, in-house marketers, and freelancers. Founded in 2004 and acquired by TapClicks in 2017, Raven Tools offers a wide range of features that streamline and enhance various aspects of digital marketing.
Key Features
1. Site Auditor
The Site Auditor is a standout feature, providing an exhaustive technical analysis of your website. It identifies potential issues such as missing alt text on images, broken internal and external links, duplicate content, and page load speed problems. This tool is highly detailed, ensuring no technical SEO issues are overlooked, making it particularly valuable for seasoned SEO professionals.
2. Keyword Research and Analysis
Raven Tools includes a keyword research feature that allows you to discover long-tail keyword variations, analyze keyword competition, and identify search volume trends. While it may not be as advanced as dedicated keyword tools, it is sufficient for most SEO campaigns.
3. Competitor Research
The competitor research feature enables you to compare your site with competitors based on metrics such as total backlinks, Citation Flow, Trust Flow, Moz Domain Authority, average PageSpeed, and social shares. This helps you gain a competitive edge and understand where you stand in the market.
4. Backlinks Explorer
This feature provides link analysis using data from Majestic SEO. It helps in identifying and managing backlinks, which is crucial for link building campaigns. Although it may not be as robust as some dedicated link building tools, it adds significant value to the overall package.
5. Rank Tracker
Raven Tools’ rank tracking feature supports multiple search engines, including Google, Bing, Yahoo, and Baidu. This is particularly useful for businesses targeting international markets or optimizing for search engines beyond Google.
6. Search Analytics and Google Analytics Integration
The tool integrates seamlessly with Google Search Console and Google Analytics, allowing you to track search performance and organic traffic changes directly within the Raven Tools dashboard. This integration provides a holistic view of your site’s performance and simplifies data analysis.
7. Semantic Analyzer
Using IBM Watson technology, the Semantic Analyzer offers AI-powered content insights by analyzing competitor content for semantic relationships and topic clusters. This feature helps uncover new content opportunities and provides a unique perspective on competitor analysis.
8. Reporting and Automation
Raven Tools features a powerful WYSIWYG report builder that allows you to create, automate, and store custom reports. You can pull data from various analytics services, including Google Analytics, Search Console, Bing Webmaster Tools, and social media platforms. The reports can be fully branded, scheduled, and automated, making it a significant time-saver for agencies and marketers.
9. Content Management and Publishing
The tool enables you to order, optimize, and publish content directly from the platform. This streamlines content management and ensures that your content is optimized for SEO before publication.
Additional Functionality
- Dashboard Overview: The dashboard provides a quick overview of key performance metrics such as external backlinks, Citation Flow, Trust Flow, Domain Authority, load time, and page speed. It also highlights identified on-page SEO opportunities.
- Integrations: Raven Tools integrates with email accounts, social media accounts, and ad campaigns, offering comprehensive data analysis across multiple platforms.
- Custom and Automated Reporting: The tool allows for the creation of custom, white-labeled reports that can be automated and scheduled for regular delivery to clients or team members.
Pricing and Value
Raven Tools offers affordable pricing plans designed to grow with your business. The plans include options such as the Start Package ($79 for 20 campaigns) and the Grow Package ($139 for 80 domains), both of which provide access to a wide range of features and integrations.
In summary, Raven Tools is a robust and versatile tool that combines site audits, keyword research, competitor analysis, backlink management, rank tracking, and comprehensive reporting into one platform. Its ability to integrate with various analytics services and automate reporting makes it an invaluable asset for marketers and SEO professionals.