Product Overview of Rival IQ
Rival IQ is a comprehensive social media analytics tool designed to help businesses and digital marketers enhance their social media strategies through competitive analysis, in-depth channel insights, and automated reporting.
What Rival IQ Does
Rival IQ enables users to monitor, analyze, and compare their social media performance against that of their competitors, partners, and influencers across major social media channels, including Facebook, Twitter, Instagram, TikTok, and more. This platform provides a holistic view of social media metrics, allowing users to make informed decisions to improve their social media presence and engagement.
Key Features and Functionality
Social Media Monitoring and Metrics
- Rival IQ offers robust handle monitoring for multiple companies across all major social networks. Users can track one social handle per company on each of the five networks monitored.
Competitive Analysis
- The platform allows for competitive benchmarking, enabling users to compare their social media metrics with those of their competitors in a single, easy-to-read interface. This includes metrics such as follower growth, profile data, and post engagement.
Social Media Reporting
- Rival IQ simplifies social media reporting by providing pre-built reports, custom dashboards, and scheduled export delivery. Reports can be exported in various formats like CSV, PowerPoint, PDF, or PNG. The platform also integrates with Google Data Studio for seamless data visualization.
Data History and Freshness
- Users can analyze data going back up to 24 months, with the ability to build historical data over time. The social metrics are updated at intervals ranging from 3 to 12 hours, depending on the plan.
Multi-User Accounts and Collaboration
- The platform supports multi-user accounts, allowing teams to collaborate with individual logins and email settings. Additional users can be added at a nominal fee.
Facebook Ads and Twitter Analytics
- Rival IQ allows users to report and monitor multiple Facebook Ads accounts and connect all their Twitter accounts for comprehensive analytics.
Social Listening and Saved Searches
- Users can save relevant topics for always-on monitoring of mentions, sentiment, and conversations related to their brand or competitors. This feature includes saved searches to track specific topics.
Custom Dashboards and Alerts
- The platform offers custom dashboards to tailor reports according to specific needs. It also provides in-app and email alerts for significant events, such as high-performing competitor posts.
Advanced Analytics Features
- Rival IQ includes features like hashtag analysis, Facebook Instant Articles analytics, and estimated post impressions for competitors. It also offers sentiment analysis, content analysis, and audience insights to deepen the understanding of social media performance.
Automated Reporting and Export
- Users can configure regular exports of any report to be delivered via email, even to external collaborators or clients. This includes embeddable links for scheduled exports into third-party dashboards and reports.
New and Enhanced Features
- Recent updates include new activity and engagement rate visualizations, top vs. bottom posts layouts, time series grouping, automated popular topics observations, and private data aggregation. These features help in spotting patterns, identifying trends, and customizing social reporting needs.
Conclusion
Rival IQ is a powerful tool for digital marketers, offering a wide range of features that streamline social media reporting, enhance competitive analysis, and provide actionable insights. With its ability to integrate with various platforms and its user-friendly interface, Rival IQ helps businesses make smarter social media decisions and stay ahead of the competition.