Overview of Traackr
Traackr is a comprehensive and data-driven influencer marketing software designed to help businesses effectively find, engage, and manage influencers to achieve their marketing goals.
What Traackr Does
Traackr is one of the pioneering tools in the influencer marketing space, having offered services even before the term “influencer marketing” was widely used. It provides a robust platform for brands to discover, collaborate with, and manage influencers across various social media channels, including Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, and blogs.
Key Features and Functionality
Influencer Discovery
Traackr’s influencer discovery feature is highly advanced, allowing users to search through a vast database of over 7 million influencers. The platform offers extensive filtering options, including location, demographic criteria (age, gender), affinities, psychographic data, and specific keywords related to the topic of interest. This ensures that brands can find influencers who closely align with their brand values and target audience.
Campaign Management
Traackr’s campaign management tools are highly detailed and functional. Users can set campaign goals, define content requirements, track progress, and manage all aspects of the campaign from a single platform. This includes contracting influencers, specifying fees based on past performance and engagement rates, and managing affiliate links and their conversions. The platform also provides a thorough administrative module to ensure all contractual and financial aspects are meticulously handled.
Data and Analytics
One of Traackr’s standout features is its extensive data and analytics capabilities. The platform provides detailed insights into an influencer’s audience, including the credibility of their followers (e.g., percentage of suspicious or mass followers), the reachability of their posts, and the composition of their audience (e.g., other influencers). It also aggregates all campaign-related content and data, offering metrics such as cost per view, cost per engagement, and cost per post, which are crucial for evaluating campaign efficiency.
Brand Safety
Traackr prioritizes brand safety by allowing users to filter out topics they wish to avoid and alerting them if an influencer has previously discussed sensitive or controversial subjects. This feature helps brands maintain their reputation and avoid potential risks associated with influencer partnerships.
Benchmarking
The platform offers benchmarking tools that enable brands to compare their online presence with that of their competitors. This feature helps in understanding how different brands are performing across various categories and where they are allocating their influencer budgets, although some users have noted occasional inaccuracies with this feature.
Collaboration and Reporting
Traackr facilitates seamless collaboration among marketing team members by providing tools to organize and segment influencers. The reporting feature is highly detailed, offering an “Efficiency” page that breaks down total spend against various metrics, providing a clear picture of how effectively the campaign budget is being used. It also tracks affiliate link conversions and provides insights into the performance of individual influencers within a campaign.
Additional Benefits
- Authenticity: Unlike many other platforms, Traackr focuses on building authentic relationships between brands and influencers, rather than treating influencers as mere transactional alternatives to celebrities.
- Global Influencer Data Set: Traackr boasts the largest global influencer data set, which is invaluable for brands looking to engage with influencers on a global scale.
- Expert Support: The platform is backed by a team of experts who help brands make smarter investments in their influencer marketing programs.
In summary, Traackr is a powerful tool for influencer marketing that offers a wide range of features designed to help brands discover, engage, and manage influencers effectively, all while providing extensive data and analytics to ensure campaign success.