Product Overview of Trend.io
Trend.io is a comprehensive user-generated content (UGC) platform designed to help brands create, manage, and utilize high-quality, authentic content for their marketing needs. Here’s a detailed look at what the product does and its key features.
What Trend.io Does
Trend.io connects brands with a vast network of creators to produce customized photos and videos. The platform is tailored for brands looking to enhance their online presence through authentic and engaging content. It is particularly useful for creating content for online stores, organic social media, and paid advertisements.
Key Features
Creator Network
Trend.io boasts a large and diverse network of over 10,000 vetted creators, significantly larger than many of its competitors. This extensive network ensures brands receive a wide range of submissions, offering more options for diversity and style in their content.
Content Types
The platform supports both video and photography content, allowing brands to choose the type of content that best suits their needs. This includes product photography, testimonial videos, unboxing videos, product in use scenarios, and more.
Campaign Management
Brands can create and manage campaigns seamlessly through the platform. This involves completing a free online brief, reviewing and approving creator applications, shipping products to creators, collaborating with creators via in-platform messaging, and approving and downloading the final content. The entire process is designed to be efficient and user-friendly.
Pricing and Flexibility
Trend.io operates on a credit-based system called “Creator Credits,” which allows brands to purchase credits that can be used to hire creators. Each creator credit costs $5.50, and the price decreases with bulk purchases. Creators are hired based on a credit system (20, 40, or 60 credits), and each hired creator produces a specified number of assets (5 photos or 2 videos). This model eliminates the need for subscriptions, software fees, or contracts, making it highly scalable and affordable.
Licensing and Usage
All approved content is fully licensed to the brand, allowing unrestricted use across various channels, including websites, social media platforms, Amazon product pages, and advertisements. This liberal licensing policy ensures brands can maximize the value of the content they receive.
Support and Collaboration
Trend.io emphasizes collaboration between brands and creators, encouraging brands to outline their needs while giving creators the creative freedom to interpret the brief. The platform offers both email and text support to assist with any questions or issues that arise during the campaign process.
Payment and Incentives
Creators are paid instantly upon approval of their content, eliminating the need for invoices or net payment terms. This swift payment system, combined with the invite-only network, ensures high-quality content and motivates creators to produce their best work. Brands also benefit from seeing an average 30% increase in followers for the creators they collaborate with over a three-month period.
In summary, Trend.io is a powerful tool for brands seeking to leverage user-generated content to enhance their marketing strategies. Its extensive creator network, flexible pricing model, and comprehensive campaign management features make it an ideal choice for businesses looking to produce high-quality, authentic content efficiently and cost-effectively.