Whatagraph Overview
Whatagraph is a comprehensive marketing reporting tool designed to streamline the process of creating, sharing, and analyzing marketing campaign results for both marketing agencies and in-house marketing teams.
What Whatagraph Does
Whatagraph centralizes marketing data from various sources, allowing users to automate the creation and sharing of marketing reports. This platform integrates with over 50 marketing channels, including social media, paid advertising, email, SEO, CRM, and more, making it easy to consolidate data into a single, intuitive interface.
Key Features and Functionality
Automated Reporting
Whatagraph automates the reporting process, saving users significant time. It allows for the scheduling of reports, automated email sending with attached PDFs, and live dashboard sharing, eliminating the need for manual data gathering and report compilation.
Cross-Channel Reporting
The platform enables cross-channel insights, allowing users to add any marketing channel to their reports and compare the performance of different channels with ease. It also supports data blending and custom formulas to combine metrics from multiple sources.
Customizable Dashboards and Reports
Whatagraph offers an intuitive report builder and a library of pre-made widgets for various integrations. Users can create custom dashboards, reports, and templates, which can be saved and reused. This feature includes the ability to add goal tracking, visuals, and other elements to reports quickly.
Data Visualization and Real-Time Data Sync
The platform provides robust data visualization tools, enabling users to turn data into visual insights rapidly using drag-and-drop functionality. It also ensures real-time data sync, keeping reports up-to-date and accurate.
White-Label Reporting and Custom Branding
Whatagraph allows for white-label reporting, enabling users to customize reports with their own branding. This feature is particularly useful for agencies that need to present reports to clients under their own brand.
Collaboration and Client Management
The tool facilitates collaboration by allowing users to share reports, add comments, and engage in discussions within the reporting interface. It also includes client management features, making it easier to track targets and limits for multiple clients.
Advanced Data Management
Whatagraph supports data transfers to BigQuery for storage and analytics, and it offers API access for connecting unique or specific data sources not listed in its integration list. This flexibility ensures that all marketing data can be managed and analyzed within the platform.
Performance Metrics and KPI Tracking
The platform is equipped with features for tracking performance metrics and KPIs, providing a clear overview of campaign performance. The “Overview” feature serves as a single source of truth, allowing users to monitor multiple accounts, campaigns, and channels in one place.
Mobile Access and User Permissions
Whatagraph is accessible on both Android and iOS platforms, ensuring users can manage their marketing data on the go. It also includes user permissions, allowing for controlled access to reports and dashboards.
In summary, Whatagraph is a powerful marketing reporting tool that automates and simplifies the process of creating, sharing, and analyzing marketing data. Its extensive range of features and integrations make it an invaluable asset for marketing agencies and in-house marketing teams looking to streamline their reporting and data analysis workflows.
