Product Overview: Apple Siri with Apple Intelligence
Apple Siri, integrated with the newly introduced Apple Intelligence, represents a significant evolution in Apple’s virtual assistant technology. This advanced system is designed to enhance user interaction with Apple devices, including iPhones, iPads, and Macs, by leveraging powerful generative models and personal context.
What Apple Siri Does
Siri, powered by Apple Intelligence, is a personal intelligence system that aims to simplify and accelerate everyday tasks. It combines the capabilities of generative AI with the user’s personal context to deliver highly relevant and helpful intelligence. This integration allows Siri to understand and act on a wide range of user requests, from basic queries to complex tasks across multiple apps.
Key Features and Functionality
1. Advanced Language Understanding and Contextual Relevance
Siri now boasts richer language-understanding capabilities, making it more natural, contextually relevant, and personal. It can maintain context from one request to the next, follow along if users stumble over words, and switch seamlessly between text and voice inputs.
2. Deep System Integration
Siri is deeply integrated into the system experience of iOS 18, iPadOS 18, and macOS Sequoia. This allows it to take hundreds of new actions within and across Apple and third-party apps. For example, users can ask Siri to bring up specific articles, send photos, or add addresses to contact cards.
3. On-Screen Awareness and App Control
With on-screen awareness, Siri can understand and take action based on the content users are interacting with in various apps. This includes automating tasks such as adding addresses from Messages to contact cards or managing emails and schedules.
4. Privacy and Security
Apple Intelligence prioritizes privacy, using Private Cloud Compute to flex and scale computational capacity between on-device processing and server-based models on dedicated Apple silicon servers. This ensures that user data remains private and secure, with features like obscured IP addresses and no data storage by OpenAI for ChatGPT interactions.
5. ChatGPT Integration
Siri can tap into ChatGPT’s expertise when necessary, with user permission. This allows for access to advanced AI capabilities, such as generating content or images, without compromising user privacy. ChatGPT will be available in systemwide Writing Tools and can be accessed for free or through a subscription for additional features.
6. Personalized Assistance
Siri can now deliver intelligence tailored to the user’s on-device information. It can locate and play podcasts recommended by friends, find flight details, and cross-reference them with real-time tracking, all while keeping the user’s personal data secure and local on the device.
7. New Invocation Animation
The activation of Siri is now visually enhanced with a glowing light that wraps around the edge of the screen, providing a more elegant and intuitive interaction experience.
Availability
Apple Intelligence, and the enhanced Siri features, will be available in beta as part of iOS 18, iPadOS 18, and macOS Sequoia this fall in U.S. English. It will be compatible with iPhone 15 Pro, iPhone 15 Pro Max, and devices with M1 or later chips, provided Siri and the device language are set to U.S. English.