Phrase Localization Platform Overview
The Phrase Localization Platform is a comprehensive, AI-driven solution designed to streamline and automate the translation and localization processes for businesses and language service providers. Here’s a detailed look at what the platform does and its key features.
What it Does
Phrase is an end-to-end localization solution that enables organizations to translate, manage, and automate their content at scale. It is tailored to support various stakeholders, including developers, managers, translators, and designers, in managing translation projects efficiently. The platform aims to reduce the time and effort required for localization, allowing businesses to connect with global audiences more effectively and drive international growth.
Key Features and Functionality
Translation Management System (TMS)
The Phrase TMS centralizes multiple translation needs and content types from different departments. It organizes, tracks, and automates the end-to-end translation process, handling a wide range of assets and resources. The TMS is vendor-agnostic, allowing users to work with any language service provider (LSP) or in-house localization teams. It includes features such as:
- Customization of machine translation outputs and post-editing workflows
- Access to brand-owned translation memories, term bases, and multiple translation vendors
- Fully-featured editor for professional translators
- Workflow automation and cost reporting.
AI-Powered Localization
Phrase leverages advanced AI technologies to enhance localization capabilities. The platform includes:
- Phrase Language AI: This feature provides sophisticated machine translation by integrating engines from over 30 leading providers like Amazon, DeepL, Google Translate, and Microsoft Translator. It automates tasks such as QA testing, legal and security evaluations, and setup of translation engines.
Quality Technologies
The platform emphasizes quality through its Quality Technologies, which include:
- Quality Performance Score: Based on the industry-standard MQM framework, this score ensures content meets quality standards.
- Auto LQA: Uses Generative AI to fully automate the Language Quality Assurance (LQA) process, saving time and cost on manual assessments.
Phrase Portal
The Phrase Portal offers easy access to fast, accurate, and secure translation for all employees across the organization. It provides an intuitive machine translation tool that can be tailored to specific translation needs, eliminating the need for insecure free tools or costly external resources.
Phrase Orchestrator
This is a codeless automation solution that allows teams to build sophisticated workflows without requiring engineers or developers. With an intuitive interface and ‘drag and drop’ functionality, users can customize and automate localization processes quickly.
Phrase Analytics
The analytics component enables data-based decision-making by tracking goals and sharing actionable insights. It provides customizable visuals and reports, empowering a wide range of stakeholders to create and distribute powerful insights without needing SQL knowledge.
Integrations
The platform supports seamless integrations with existing localization systems, ensuring smooth transitions and preserving current workflows. With over 50 integrations available, it offers a plug-and-play approach for rapid deployment.
Additional Benefits
- Single Sign-on (SSO) and Intuitive Interface: Easy to use and integrate into existing workflows.
- Scalability: Designed to start small and scale fast, making it suitable for organizations of any size.
- Performance Optimization: Allows continuous optimization with new translation vendors and tracks performance through powerful analytics.
In summary, the Phrase Localization Platform is a robust solution that combines AI-driven translation capabilities, comprehensive workflow management, and advanced quality assurance tools to facilitate efficient and high-quality localization processes. Its user-friendly interface, scalability, and extensive integrations make it an ideal choice for businesses aiming to expand their global reach.