Product Overview of Talkwalker
Talkwalker is a comprehensive social media intelligence and monitoring platform designed to empower brands, agencies, and enterprises to optimize their engagement efforts, manage their reputation, and make data-driven business decisions.
What Talkwalker Does
Talkwalker enables users to monitor, analyze, and understand social media conversations, audience sentiment, and industry trends in real-time. The platform is tailored for large agencies and global brands seeking to enhance their communication, measure engagements, and protect their brand reputation across various online and offline channels.
Key Features and Functionality
Social Listening
Talkwalker’s Social Listening tool is its core feature, allowing users to track keywords and mentions across 30 social media networks, including Instagram, Facebook, Twitter, Pinterest, and more. It also monitors over 150 million websites, forums, blogs, and offline databases in more than 180 languages.
Multi-Channel Coverage
The platform provides global multi-channel coverage, monitoring social networks, news sites, forums, newsletters, and blogs across 239 countries and regions. This extensive coverage includes videos, images, and podcasts, ensuring a comprehensive view of brand mentions and consumer conversations.
Real-Time Alerts and Sentiment Analysis
Talkwalker offers real-time alerts to help users protect their brand by detecting potential crises, negative feedback, and misinformation. Advanced sentiment analysis allows brands to calibrate their awareness campaigns based on real-time audience sentiment.
AI-Powered Insights
The platform leverages AI, particularly through its AI assistant Yeti, to provide instant answers to user queries and generate powerful visualizations. Talkwalker’s AI capabilities help in identifying trends, uncovering insights, and informing strategic decision-making.
Customizable Dashboards and Reports
Users can create customizable dashboards to communicate important audience data across their organization. The platform also allows for the generation of detailed reports in various formats (Word, PDF, PowerPoint) and the export of data to CSV, Excel, and RSS formats for further analysis.
Social Benchmarking and Media Monitoring
In addition to social listening, Talkwalker offers tools for social benchmarking, which helps brands assess their social media performance against competitors and industry standards. The Media Monitoring feature gathers actionable insights from media coverage, top publications, influencers, and journalists to amplify brand messages.
Customer Feedback Analytics
The Customer Feedback Analytics tool integrates feedback from reviews, surveys, support tickets, and other channels to provide a comprehensive sentiment analysis. This helps in deepening the understanding of customers and creating exceptional customer experiences.
Audience Insights
Talkwalker’s Audience Insights feature enables brands to understand their audience better, discover new audiences, and validate hypotheses on their consumer base. This is crucial for product launches and market entry strategies.
Visual Listening
The platform includes visual listening capabilities, detecting brand mentions in images, videos, and audio, ensuring that online conversations are tracked beyond text-based interactions.
Overall Benefits
Talkwalker empowers businesses to:
- Monitor and analyze social conversations in real-time.
- Protect and improve their brand reputation.
- Develop data-driven strategies for social media, customer experience, and media engagement.
- Enhance influencer marketing and campaign performance.
- Make informed decisions with actionable insights from a unified consumer intelligence platform.
By providing a seamless and comprehensive suite of tools, Talkwalker helps brands stay relevant, adapt quickly to market demands, and drive impactful business decisions.