Product Overview of Flowics
Flowics, now integrated into the Vizrt portfolio, is a comprehensive cloud-based platform designed to power the remote and in-studio production of live graphics and interactive content for linear and digital broadcasters.
What Flowics Does
Flowics enables users to create, manage, and operate live broadcast graphics with real-time data and audience participation from any location. This platform is tailored for broadcasters, service providers, streamers, and content creators, aiming to streamline live production workflows and enhance audience engagement.
Key Features and Functionality
Graphics Creation and Management
- Flowics allows users to create HTML5 overlays for broadcast, digital shows, remote productions, and big screens. The platform includes a user-friendly web interface with drag-and-drop features, animation tools, and the ability to create broadcast-quality 2D graphics.
Data Integration
- The platform simplifies the integration of live external data with broadcast graphics through Data Connectors. This feature streamlines the process of integrating data from various external sources without the need for custom data integration. The Graphics Data Bridge ensures a secure and efficient transfer of data from on-premise sources to cloud-based graphics.
Middleware and Second Screen Engagement
- Flowics integrates live data, social media, and second screen audience participation with on-premise character generators (CGs). It enables the creation of interactive experiences for web and mobile, allowing for viewer engagement on air through features like polls, quizzes, and ratings.
Control Interface and Workflow Efficiency
- The updated control interface includes Rundown Control, which allows graphics operators to sort, rename, duplicate, and create multiple instances of overlays based on templates. This feature enhances independence and autonomy for operators, separating graphics authoring and design from operation. Operators can also build graphics playlists based on specific show rundowns, improving workflow efficiency.
Remote and Cloud-Based Production
- Flowics supports remote and cloud-based production, eliminating the need for local installations, hardware, or virtualized machines. This allows production teams to operate with minimal on-site equipment, saving on travel and capital expenses.
Multi-Platform Audience Engagement
- The platform engages fans on social media and digital properties, integrating audience participation with on-air graphics. It supports interactive overlays for live streams on platforms like Twitch and Facebook Live, increasing watch times and promoting audience interaction.
NRCS Integration and Other Tools
- Flowics integrates with newsroom workflows through the MOS Gateway and NRCS plugin, allowing users to create, preview, and integrate graphics seamlessly. Additional features include a web-based editor, remote graphics operation, external data binding support, HTML content embed, and a Graphics Remote Control API.
Streaming Extensions and Ad Inventory
- The platform offers streaming extensions that enable interactive overlays for live broadcasts, expanding ad inventory by providing advertisers with creative, measurable interactive experiences across multiple platforms. It also supports QR codes on-air to redirect viewers to websites or mobile apps.
In summary, Flowics by Vizrt is a powerful tool that enhances the production and operation of live graphics and interactive content, offering a range of features that simplify workflows, increase efficiency, and engage audiences across various platforms.