Overview of KORE Software
KORE Software is a comprehensive suite of solutions designed to enhance the operations of sports and entertainment organizations by integrating seamlessly with Customer Relationship Management (CRM) systems like Microsoft Dynamics and Salesforce.
Key Products
KORE Software offers three primary products that can be subscribed to individually or as a bundle:
1. KORE Ticketing & Fan Engagement
This product focuses on managing relationships with fans, season ticket-holders, and other stakeholders. It provides tools for fan engagement, ticket sales, and personalized marketing campaigns to nurture loyal advocates and convert occasional buyers into long-term subscribers.
2. KORE Sponsorship & Partner Engagement
This solution is tailored for managing sponsorship sales, assembling deals, building contracts, and tracking the execution of these partnerships. It includes features such as real-time asset management, rate card insights, centralized pipeline management, streamlined approval workflows, and automated reporting and analytics.
3. KORE Suites & Premium
This product complements the other two by providing advanced suite management capabilities, which can be integrated into the broader CRM-powered platform.
Key Features and Functionality
- CRM Integration: KORE products embed into existing CRM systems, adding extensive new features through customization packages that include managed entities, web resources, plug-ins, and navigation components. This integration ensures that data is synchronized between the CRM and KORE’s SQL Server database using APIs, without direct connections to the CRM’s data store.
- Data Synchronization: The system synchronizes data between the CRM and the SQL Server database, ensuring that updates are reflected in both locations. This is managed through plug-ins or triggers that create queue objects to track changes and ensure data consistency.
- Web Application: The content is served through a web application hosted on AWS servers in regions closest to the client, ensuring optimal performance. This web application runs on a web server specific to the client’s business.
- Real-Time Asset Management and Rate Card Insights: For sponsorship management, KORE provides real-time tracking of available inventory and historical rate card information to negotiate better deals and understand the true value of assets.
- Centralized Pipeline Management and Approval Workflows: The platform offers tools to quickly identify new sales opportunities, accelerate the contracting process, and streamline approval workflows to ensure smooth deal execution.
- Automated Reporting and Analytics: With over 33 pre-built report templates, KORE enables users to quickly show partnership performance and value. The platform also integrates with Tableau for interactive and easy-to-understand reports, enhancing data visualization and analysis.
- Data Warehouse and Analytics: KORE’s data warehouse solution allows for the integration of diverse data sources, enabling business intelligence teams to focus more on analysis and less on data preparation. This platform is designed for flexibility, scalability, and security, democratizing data access across the organization.
- Fan Visibility and Engagement: KORE provides a 360-degree view of fans, enabling personalized fan experiences, advanced segmentation campaigns, and improved marketing and activation engagements. This helps in converting occasional buyers into long-term subscribers and nurturing loyal advocates.
- Consulting and Expert Support: KORE offers a team of expert consultants who provide exclusive industry insights, trends, and best practices to help organizations unlock their full potential.
In summary, KORE Software is a powerful tool for sports and entertainment organizations, offering a suite of products that enhance CRM capabilities, streamline operations, and provide deep insights into fan engagement, sponsorship management, and data analytics. Its integration with CRM systems, robust reporting capabilities, and expert consulting services make it a comprehensive solution for maximizing revenue and optimizing business strategies.