Zoomph is a comprehensive cloud-based audience analytics and insights platform designed to empower brands, agencies, and rights holders in the sports, entertainment, and marketing industries. Here’s a detailed overview of what the product does and its key features:
What Zoomph Does
Zoomph is a robust tool that provides in-depth analytics and insights across various domains, including social media, broadcast, partnerships, and audience data. It helps users optimize their media strategies, enhance partnership value, and make data-driven decisions.Key Features and Functionality
Broadcast Analytics
Zoomph’s enhanced Broadcast Tool is a standout feature, offering real-time insights into sports viewership and partnership performance. Key metrics include:- Average Viewership, Unique Reach, Peak Viewership, and Average Length of Tune.
- Data is sourced from 40 million devices in 32 million households, leveraging partners like LG Ad Solutions, Xperi TiVo, and Guideline.
- The tool provides minute-to-minute, day-to-day, or month-to-month viewership trends and detailed market reach breakdowns using heat maps.
- A game-by-game breakdown allows for quick access to specific event data.
Social Media Analytics
Zoomph offers extensive social media analytics capabilities, including:- Social Media Monitoring: Real-time tracking of social media conversations and trends.
- Influencer Identification: Identifying key influencers relevant to your brand or campaign.
- Content Performance Tracking: Analyzing the performance of your content across social platforms.
- Audience Insights: Providing demographic insights and social listening capabilities.
- Sentiment Analysis: Understanding the sentiment around your brand or campaigns.
- Customizable Dashboards: Tailoring dashboards to display critical metrics and insights.
Partnership and Sponsorship Tracking
The platform features advanced Logo AI detection technology to track and report on partnership performance. This includes metrics such as:- Media Value, Brand Value, Impressions, and Duration.
- This allows brands and rights holders to evaluate their partnerships and strategize in real-time.
Audience Intelligence and Segmentation
Zoomph enables users to conduct custom audience research and segmentation, helping to better understand and target their audience. The platform supports:- Declared Data Campaigns to gather data directly from consumers.
- Audience Segmentation: Segmenting audiences based on various criteria for targeted marketing.
Engagement and Activation Tools
The platform includes tools for engaging audiences and activating marketing campaigns:- Live Events: Enhancing engagement at live events with dynamic user-generated content (UGC) sponsored screens.
- Social Contests: Running social contests to engage audiences and promote brands.
- Activation Insights: Providing insights on sponsorship activation to optimize marketing strategies.