Agorapulse is a comprehensive social media management platform designed to streamline and enhance your social media marketing efforts across multiple platforms. Here’s a detailed overview of what the product does and its key features:
Social Media Publishing
Agorapulse allows you to auto-publish and schedule content on various social media platforms, including Instagram, Facebook, TikTok, X (Twitter), LinkedIn, and more. You can schedule a wide range of content types such as Reels, Stories, Pins, TikTok videos, and more. The platform also supports mixed media carousels on Instagram, enabling you to create posts with up to 10 images, videos, or a combination of both.Unified Inbox Experience
The platform offers a unified inbox where you can manage all types of engagement from different social profiles in one place. This includes organic comments, ad comments, private messages, reviews, and visitor posts. The inbox is designed to be intuitive, allowing you to respond quickly, add internal notes, and categorize items using labels. The mobile inbox app also enables efficient management on-the-go, with features like saved replies, item labeling, and assignment to team members.Advanced Content Customization
Agorapulse provides several tools to customize your content. You can use the AI writing assistant to enhance your initial copy, customize video thumbnails, crop images, and preview posts before publishing. The integration with Canva allows you to create and edit content directly within the platform. Additionally, features like custom fields and bulk publishing via CSV files make scheduling multiple posts efficient.Instagram-Specific Features
For Instagram, Agorapulse offers several specialized features:- First Comment: You can schedule the first comment on your Instagram posts to keep captions concise.
- Grid View: This feature helps you maintain a consistent aesthetic on your Instagram grid by previewing scheduled content alongside published posts.
- Product Tagging: You can seamlessly tag products in your posts, reels, and carousels directly within Agorapulse.
Google Business Profile Management
Agorapulse supports publishing updates and managing reviews for your Google Business Profile. You can create various types of posts, including updates, offers, and events, and upload creatives from your device, the Agorapulse asset library, or a connected Canva account.Monitoring, Search, and Reports
The platform offers advanced monitoring and search capabilities, allowing you to perform hashtag searches, location searches, and track mentions. This is particularly useful for joining conversations related to your brand and for location-based businesses. Agorapulse also excels in reporting, providing detailed insights into your audience, best-performing content, engagement metrics, and community management statistics. You can easily generate reports to show clients or for internal analysis.Collaboration and Productivity
Agorapulse is designed to foster collaboration and improve productivity. Features like saved replies, assignment of tasks to team members, and internal notes help in managing social media engagement efficiently. The platform also supports queues and bulk publishing, allowing you to reschedule content and reach new audiences.New and Enhanced Features
In recent updates, Agorapulse has introduced several new features, including:- AI Integration: The publishing composer now includes AI to enhance content.
- PulseLink in Bio: A feature to design a mini website linked to your bio.
- Advocacy: A new product focused on advocacy.
- Video Subtitles: Support for adding subtitles to videos on multiple platforms.
- LinkedIn Documents: Publishing documents directly on LinkedIn.
- Instagram Stories Publishing: Scheduling and publishing Instagram Stories.