Product Overview of Crimson Hexagon (Now Integrated into Brandwatch)
Introduction
Crimson Hexagon, now fully integrated into the Brandwatch platform following a merger in 2018, was a pioneering AI-powered consumer insights company. This integration has created a comprehensive and powerful tool for analyzing large-scale consumer conversations and deriving valuable insights from social media and other online data sources.
What it Does
The Crimson Hexagon platform, now part of Brandwatch’s consumer intelligence suite, enables clients to analyze and understand vast amounts of social media and online data. This includes public posts from platforms like Twitter, Facebook, Instagram, Tumblr, as well as data from blogs, forums, news sites, and other online sources. The platform helps brands and agencies to build a detailed view of their audience, track brand perception, analyze campaign performance, and detect competitive and market trends.
Key Features and Functionality
- Sentiment Analysis and Emotion Detection: Utilizes machine learning and natural language processing to analyze sentiment and emotions expressed in social media posts, providing insights into public opinion and emotional responses.
- Topic Analysis and Clustering: Identifies and clusters topics of conversation, helping users understand the themes and trends within large datasets.
- Audience Analysis: Offers demographic insights, including location, gender, and audience interests, to help brands understand their target audiences better.
- Competitive Analysis: Allows users to compare their brand’s performance against competitors, tracking share of voice, brand health, and other key metrics.
- Trend Analysis and Real-Time Monitoring: Provides real-time monitoring of social media conversations, enabling users to identify trends and anomalies as they happen.
- Geolocation Analysis: Analyzes data by geographic location, helping brands to understand regional differences in consumer behavior and sentiment.
- Influencer Identification: Identifies influential individuals within social media conversations, which can be crucial for marketing and outreach strategies.
- Custom Dashboards and Data Visualization: Offers customizable dashboards and advanced data visualization tools to present complex data in an easily understandable format.
- Historical Data Access: Provides access to a vast historical database of social media posts, dating back to 2010 for Twitter and including millions of posts from other platforms.
- Crisis Management and Campaign Analysis: Helps brands monitor and manage crises by tracking anomalies in conversation patterns and analyzing the performance of marketing campaigns.
- Image Analysis and Reverse Image Search: Includes advanced image analysis capabilities, such as reverse image search technology, to analyze visual content within social media posts.
- API Integration and Custom Alerts: Supports API integration for seamless data exchange and custom alerts to notify users of significant changes or trends in real-time.
Integration with Brandwatch
Following the merger with Brandwatch, the Crimson Hexagon platform is now part of a unified consumer intelligence suite that combines the best technologies from both companies. This integration offers a 360-degree view of consumer data, combining social intelligence, content marketing intelligence, and mobile polling to provide comprehensive insights for business decisions.