Product Overview of Oktopost
Oktopost is a comprehensive B2B social media management platform designed to streamline and enhance social media strategies for businesses. Here’s a detailed look at what the product does and its key features and functionality.
Core Functionality
Oktopost is tailored for B2B marketing teams, enabling them to plan, create, approve, and schedule social media content across multiple networks efficiently. The platform integrates social media management with campaign-focused strategies, allowing users to assign every post to a specific campaign for simplified content management and improved reporting.
Key Features
Social Media Calendar and Scheduling
- Oktopost offers a robust social media calendar that provides a real-time overview of all scheduled and published content. Users can drag and drop posts to adjust the schedule and fill content gaps, ensuring a cohesive and well-planned social media presence.
Approval Workflows and Collaboration
- The platform includes approval workflows that allow team members to review, approve, and collaborate on social posts before they go live. Features such as leaving comments, viewing revision history, and requesting changes are all available in a seamless interface.
AI-Assisted Content Creation
- Oktopost leverages AI technology, specifically OpenAI’s GPT-3, to assist in content creation. This integration helps users modify and generate new ideas for messages that resonate with different audiences, streamlining the content creation process.
Employee Advocacy
- The platform includes a built-in employee advocacy solution that allows employees to easily discover, filter, recommend, and share pre-approved company content on their personal social profiles. This feature is seamlessly connected with the social media management platform, providing shared workflows, campaigns, and reporting.
Reporting and Analytics
- Oktopost offers comprehensive reporting and analytics tools, including campaign segmentation, detailed conversion tracking, and the ability to attribute success to specific social activities using UTM parameters. Users can build custom dashboards and track actionable metrics across engagement, acquisition, and audience insights.
Integration and Compliance
- The platform integrates with various tools such as HubSpot, Salesforce, Slack, Microsoft Teams, and more, enhancing the customer experience and maximizing social media potential. It also includes features to protect the company’s reputation by banning specific words and phrases and allowing for emergency actions like pausing or purging all social activities.
Mobile Accessibility
- Oktopost provides a mobile app, enabling users to publish content on the go and quickly share posts, ensuring convenience and flexibility.
Social Listening and Engagement
- The platform includes AI-powered social listening tools to track posts on social media and across the web, helping users understand conversations around their brand, competitors, and industry. It also allows for unified inbox management to respond to every interaction with the brand efficiently.
Additional Benefits
- Campaign Focus: Oktopost allows users to run campaigns with ease, including autoposting features, bulk upload options, and campaign tagging for report filtering.
- Content Curation: The platform enables users to curate content directly from Oktopost and assign it to campaigns, which can be measured in per-campaign analytics.
- User Management: The platform offers various user roles, from admin to read-only mode, allowing administrators to control what different users can do and see within the platform.
Overall, Oktopost is a powerful tool for B2B marketing teams, offering a suite of features that streamline social media management, enhance content creation, and provide comprehensive analytics and reporting. Its integration with various business tools and its focus on employee advocacy make it a valuable asset for businesses aiming to amplify their brand presence on social media.