Product Overview of Sift Science
Sift Science, now known as Sift, is a cutting-edge AI-powered digital risk decisioning platform designed to prevent fraud and abuse, enabling businesses to grow fearlessly while ensuring a secure and seamless consumer experience.
What Sift Science Does
Sift Science is a comprehensive platform that leverages real-time machine learning and a vast global data network to detect and prevent various types of fraud and abuse. It helps businesses minimize financial loss and brand damage by identifying and mitigating risks associated with payment fraud, content abuse, promotional abuse, account abuse, and account takeover.
Key Features
1. Real-Time Machine Learning
Sift Science employs machine learning algorithms that update in real-time, using over 16,000 fraud signals from events and activities across more than 6,000 websites and apps. This continuous learning enables the platform to adapt to new and emerging fraud tactics.
2. Global Data Network
The platform aggregates data from a vast network, processing over 1 trillion events annually from 34,000 sites and apps. This extensive data network enhances the accuracy of fraud detection and prevention.
3. Device Fingerprinting and Behavioral Analytics
Sift Science uses device ID fingerprinting, IP address analysis, and social data analysis to create detailed profiles of user behavior. This helps in identifying fraudulent activities through behavioral biometrics and other advanced analytics.
4. User Risk Scoring
The platform generates a Sift Score, which is a probability that a user or transaction is fraudulent. This score allows businesses to set thresholds to block risky users and transactions, ensuring a secure environment.
5. Automated Decisioning and Customizable Workflows
Sift Science automates fraud review processes, reducing the need for manual intervention. It also offers customizable workflows that enable businesses to create smart responses to users based on their risk scores.
6. Chargeback Protection and Account Takeover Prevention
The platform is equipped with features to prevent chargebacks and account takeovers, protecting businesses from financial losses and maintaining customer trust.
7. Content Abuse Detection and Promo Abuse Prevention
Sift Science helps in preventing spammers and scammers from posting malicious content and abusing promotional programs, thereby maintaining the integrity of online communities and marketing budgets.
8. API Integration and Case Management
The platform offers seamless integration via APIs, JavaScript snippets, and mobile SDKs, allowing businesses to easily integrate Sift Science into their existing systems. It also includes case management tools for fraud analysts to investigate and manage fraudulent activities.
9. Fraud Insights and Reporting
Sift Science provides detailed fraud insights and reporting, including data visualizations and raw data access, to help businesses understand and address fraud trends effectively.
10. Adaptive Authentication and Trust & Safety Team Collaboration
The platform supports adaptive authentication to enhance security without adding friction to the user experience. It also facilitates collaboration among trust and safety teams through integrated tools.
Functionality
- Real-Time Data Ingestion: Apps and websites send data about user interactions in real-time using REST APIs, JavaScript snippets, and mobile SDKs.
- Fraud Analysis: The platform analyzes this data instantly, connecting various clues to identify fraud and abuse patterns.
- Risk Scoring: Generates scores that predict the risk associated with users or transactions, enabling businesses to make informed decisions.
- Automated Workflows: Allows businesses to automate responses to users based on their risk scores, reducing manual review and increasing operational efficiency.
- Customer Support: Offers support through phone and ticket systems to ensure continuous assistance for its users.
In summary, Sift Science is a robust and innovative platform that empowers businesses to combat fraud and abuse effectively, ensuring a secure, efficient, and customer-friendly environment. Its advanced features and real-time capabilities make it an indispensable tool for businesses looking to grow securely in the digital landscape.