Product Overview of Synthesio
Synthesio is a cutting-edge, AI-enabled consumer intelligence platform designed to transform vast amounts of social data into actionable insights, enabling businesses to make smarter, data-driven decisions. Here’s a detailed look at what Synthesio does and its key features.
What Synthesio Does
Synthesio is a comprehensive social listening and social analytics platform that helps businesses understand their audience deeply, stay ahead of trends, and manage their online reputation effectively. It leverages advanced AI technologies, including Natural Language Processing (NLP) and machine learning, to analyze social media data from a wide range of sources globally. This allows companies to focus on the people and conversations that matter most, track their online reputation, measure the ROI of social activities, and manage consumer relationships more effectively.
Key Features and Functionality
Social Listening and Monitoring
- Social Listening: Synthesio monitors social media channels to gather and analyze data from various mainstream and niche sources, including social media platforms like Sina Weibo, Vkontakte, and WeChat, ensuring a broad and deep dataset.
- Brand Monitoring: It tracks brand mentions and reports on the quality and quantity of conversations about a brand or product.
Analytics and Insights
- Sentiment Analysis: Synthesio’s Automated Sentiment Analysis (ASA) technology determines whether mentions of a brand are positive, negative, or neutral, available in over 20 languages.
- Trend Analysis: The platform uses AI to surface topics and trends automatically, providing qualitative and quantitative insights around a brand’s online presence and audience.
- Competitor Benchmarking: It gathers and compares social data from competitors to help benchmark progress and keep tabs on the competition.
Data Management and Visualization
- Customizable Dashboards: Users can create and customize reports and dashboards to measure social activity and engagement opportunities. These dashboards support data visualization in over 30 widgets.
- Data Exporting: Synthesio allows users to export reports and data into various formats such as .xls, .csv, or .pdf.
- Historical Data Access: The platform provides access to historical data, enabling comprehensive analysis and trend tracking.
Influencer and Audience Analysis
- Influencer Identification: Synthesio identifies who is talking about a brand and their influence over social communities.
- Audience Segmentation: It analyzes and illustrates follower information such as demographics, location, and interests.
Performance and ROI Measurement
- Post Performance: The platform tracks engagement metrics for each piece of content to highlight which types of content resonate best with the target audience.
- ROI Widgets: Synthesio provides granular metrics like media value, engagement rate, and share of interactions, along with its proprietary Social Reputation Score (SRS).
Alerts and Notifications
- Real-Time Alerts: The system self-monitors important metrics and sends notifications to users via in-app alerts, email, or text messages.
Security and Support
- Data Privacy and Security: Synthesio’s data infrastructure is equipped with anti-DDoS protection and has been granted security certifications from PCI DSS, ISO/IEC 27001, and SOC 1/SOC 2 (Type II). Data is stored in high-security, geographically diverse datacenters.
- Global Customer Success Team: The platform offers 24/7 support, tailored onboarding plans, and specialized consulting to ensure customer success and productivity.
In summary, Synthesio is a powerful tool for businesses seeking to leverage social media data to enhance their consumer intelligence, manage their online presence, and drive data-driven decision-making. Its robust features and advanced AI capabilities make it a market-leading solution in the social listening and analytics space.