YouScan is an advanced AI-powered social listening platform designed to provide real-time insights and help brands make data-driven decisions. Here’s a comprehensive overview of what the product does and its key features:
What YouScan Does
YouScan is a robust tool that collects and analyzes brand mentions from thousands of media sources, including social media, in real-time. It aggregates data from various online conversations, allowing brands to monitor their reputation, visibility, and sentiment.Key Features and Functionality
Data Collection and Analysis
- YouScan collects brand mentions by keywords, logos, and text on images, providing access to over 500 billion historical conversations.
- The platform uses AI to analyze user-generated content, filtering out spam and organizing data into meaningful categories.
Aspect Analysis
- YouScan identifies specific aspects of a product or service that consumers discuss, such as price, quality, taste, packaging, design, and customer service. These aspects are determined using machine learning algorithms trained on human-marked data.
Subjects Functionality
- The platform includes a “Subjects” feature that categorizes mentions into 29 predefined topics (e.g., politics, economics, incidents, sports) to exclude irrelevant results and provide more accurate statistics. This helps in narrowing down results to specific topics, such as food-related reviews for a restaurant chain.
Image Recognition
- YouScan boasts advanced image recognition capabilities, powered by an accurate AI engine. This allows for the detection of logos, objects, scenes, and activities in images, providing a comprehensive view of how customers interact with the brand visually.
Sentiment and Trend Analysis
- The platform tracks the sentiment of mentions over time and identifies emerging trends and conversation drivers. It helps brands understand what drives positive and negative conversations about their products or services.
Filtering and Organization
- YouScan offers flexible filters to exclude irrelevant results and organize data by various criteria. It includes features like merging duplicates, tagging mentions by custom categories, and setting up rules for specific aspects or sentiments.
Reporting and Integration
- Users can create, customize, and share reports in various formats (PDF, XLS, API exports). The platform also integrates with existing workspaces and tools like CRM, helpdesk platforms, and messengers, making it easy to share reports and important data with teams.
Influencer Marketing
- YouScan helps brands identify and collaborate with influencers by analyzing their reach and impact. It allows for the monitoring and evaluation of influencer marketing campaigns on social media, ensuring a better ROI.
Custom Dashboards and Visual Insights
- The platform offers customizable dashboards with interactive widgets to display key metrics. These dashboards can be used for simple reporting, campaign tracking, and competitor analysis, and can be shared via links without requiring registration.
Automation and Alerts
- YouScan automates workflows and sends important data to existing tools. It also provides smart alerts, such as emailing negative mentions about specific aspects, to ensure timely responses to critical posts.