Product Overview of GetGloby
GetGloby is a cutting-edge SaaS platform designed to help brands expand their global reach by translating and optimizing their marketing assets, content, and communications into over 100 languages. Here’s a detailed look at what the product does and its key features:
What GetGloby Does
GetGloby specializes in translating marketing assets and campaign ads using advanced AI technology, combined with the expertise of human translators. This platform is tailored to assist businesses in connecting with new audiences and markets worldwide by ensuring that translations are precise, culturally relevant, and consistent with the brand’s unique voice and tone.
Key Features
1. AI-Powered Translation Engine (Jaga®)
GetGloby utilizes a proprietary translation engine named Jaga®, which leverages machine learning, natural language processing, and AI algorithms to deliver accurate and high-performing translations. This engine is specifically developed for media purposes and incorporates technologies like GPT-3 to handle complex linguistic tasks.
2. Human Review and Localization
To ensure the highest quality, GetGloby employs native human reviewers who bring their linguistic expertise and cultural insights to the translations. This process adapts translations to fit the cultural and regional nuances of each language, maintaining the essence and tone of the original content.
3. Brand Voice Consistency
The platform allows brands to keep their unique identity and tone consistent across all languages, ensuring that the brand voice is preserved in every translation.
4. Multi-Asset Translation
GetGloby can handle a wide range of asset types, including voice overs, images, documents, marketing materials, and video content. This comprehensive suite of translation services makes it versatile for various marketing needs.
5. Integration with Advertising Platforms
The platform integrates seamlessly with major advertising platforms such as Google Ads, Bing, LinkedIn, and TikTok. It also offers API connectivity for Google Ads and is working on expanding this to other platforms like Meta Ads and Amazon Ads.
6. Glossary Integration
Companies can integrate their own glossaries to maintain consistency and accuracy in the terminology used across all translations, ensuring brand-specific terms are translated correctly.
7. Pricing Plans
GetGloby offers several pricing plans to cater to different business needs:
- Free Trial: 100 credits and 1 brand voice.
- Standard: 1,000 credits/month and 3 brand voices for $8/month (billed $96/year).
- Pro: 5,000 credits/month and 10 brand voices for $32/month (billed $382/year).
All plans include features like 150 languages, unlimited projects, glossary, Google Ads integration, and more.
Functionality
- Transcreation and Localization: GetGloby’s advanced AI technology and human expertise work together to transcreate content, ensuring it is not only translated but also culturally adapted to resonate with local audiences.
- Efficient Campaign Management: The platform allows users to connect their advertising accounts, translate campaigns, and publish them to worldwide audiences quickly and efficiently.
- Quality Assurance: With the involvement of native speakers and premium certified translators, GetGloby ensures that translations are accurate, fluent, and contextually relevant.
By bridging language and cultural gaps, GetGloby simplifies the process of international marketing, reducing costs and implementation time while delivering more qualified conversions. This makes it an invaluable tool for businesses aiming to expand their global presence.