Locaria is a pioneering global multilingual content activation agency that specializes in supporting in-house marketing and e-commerce teams, media agencies, and creative production houses. Here’s an overview of what Locaria does and its key features and functionalities:
What Locaria Does
Locaria focuses on helping brands achieve international success by scaling content and campaigns internationally. The agency specializes in linguistic solutions that balance efficiency, effectiveness, creativity, and quality. It supports clients in driving consistency across all touchpoints in the customer journey, regardless of channel, market, or language.
Key Features and Functionality
Content Delivery and Management
Locaria offers a centralized, cloud-based content delivery platform called Locate. This platform allows clients to regain control over their content delivery processes, increasing efficiency and ensuring a unified brand voice. Key features include:
- Reduction in project-related email traffic by 80%, delivery efficiency by 35%, and response times by 50%
- Real-time dashboard reporting, fast interaction via a secure site, and access to in-market content experts globally
- Workflow definition, approval steps, and secure storage of tone of voice, style guides, and term bases
- Integrated multi-layer quality assurance process and real-time online asset review and approval
- API integration with CMS, ESPs, marketing asset management software, and other systems.
Multilingual Content Services
Locaria provides a comprehensive range of multilingual content services, including translation, localization, transcreation, copywriting, and more. These services are supported by a highly scalable network of over 1,000 in-market linguists covering more than 100 languages. The platform manages all types of content adaptation and ensures high-quality output through a 3-layer QA process.
Digital Marketing and Content Creation
Locaria has a strong background in digital marketing and is adept at creating engaging online advertisements and videos. Their teams specialize in mass-media video campaigns, asset adaptation, and scaling content for various channels and markets. This includes full-length assets and versioning existing content for different audiences and platforms.
Industry-Leading Technology
Locaria leverages industry-leading technology to enhance its services. For instance, they are part of the translate5 consortium, which uses an open-source translation management system and editor for professional use. This collaboration allows Locaria to innovate in areas such as the translation of text in creative assets and videos.
Quality Control and Post-Editing
Locaria’s Machine Translation Post-Editing service combines multiple neural translation engines to improve output quality and reduce post-editing time. Their post-editors are carefully selected based on vertical, experience, and familiarity with the client, ensuring high-quality translations delivered efficiently.
Consulting and Sector-Specific Solutions
Locaria provides consulting services and sector-specific solutions across various industries, including financial services, life sciences, media, professional services, and technology. They operate globally, covering regions such as Africa, the Americas, Asia-Pacific, Central and Eastern Europe, the Middle East, and Western Europe.
In summary, Locaria is a robust solution for brands looking to manage and deliver multilingual content efficiently, ensuring consistency, quality, and cultural relevance across global markets. Its integrated platform, Locate, and advanced technological capabilities make it a leader in the field of multilingual content activation.
