Phrase Localization Platform Overview
The Phrase Localization Platform is a comprehensive, AI-driven solution designed to streamline and automate the translation and localization processes for businesses and language service providers. Here’s a detailed look at what the platform does and its key features:
What it Does
Phrase is an end-to-end localization solution that enables organizations to translate, manage, and automate their content across multiple languages and regions. It is tailored to support the needs of developers, managers, translators, and designers, facilitating faster and more efficient translation workflows.
Key Features and Functionality
Translation Management System (TMS)
- The Phrase TMS centralizes multiple translation needs and content types from different departments, allowing organizations to organize, track, and automate the end-to-end translation process. It supports a wide range of assets and resources, including document-based files and transactional workflows.
AI-Powered Translation
- Phrase utilizes AI-led translation capabilities, integrating machine translation engines from leading providers like Amazon, DeepL, Google Translate, and Microsoft Translator. This allows for sophisticated, secure, and scalable machine translation, with automatic selection based on unique language pairs, content types, and objectives.
Quality Technologies
- The platform includes advanced quality analysis tools, such as the Quality Performance Score based on the MQM framework and Auto LQA (Localization Quality Assurance) capability. These tools ensure that content consistently meets quality standards and automate the LQA process using Generative AI.
Customization and Automation
- Phrase Orchestrator is a codeless automation solution that allows teams to build sophisticated workflows without the need for engineers or developers. It features an intuitive interface with ‘drag and drop’ functionality and workflow templates for quick implementation.
Analytics and Reporting
- Phrase Analytics provides customizable visuals and reports, enabling data-based decision-making and the tracking of operational efficiencies and growth goals. This tool is designed to be accessible to a wide range of stakeholders without requiring SQL knowledge.
Integrations
- The platform supports over 50 integrations to ensure seamless integration with existing localization systems, preserving current workflows and fostering smooth transitions. It also has a robust API, CLI tool, and support for over 40 file formats across various platforms and programming languages.
User Access and Security
- The Phrase Portal offers easy, secure, and immediate access to machine translation for every employee, removing the need for insecure free tools or costly external resources. The platform also features Single Sign-on (SSO) and an intuitive interface for easy adoption.
Workflow Management
- Managers can monitor statistics per user, assign tasks with briefings and due dates, and implement proofreading and verification workflows. Translators can edit source language files directly, add tags, and track keys to sections of their projects, while designers can sync design content with localization through plugins for tools like Sketch and Figma.
Benefits
- Scalability: The platform is designed to scale quickly, allowing businesses to start small and grow rapidly.
- Customization: It offers a vendor-agnostic approach, allowing users to work with any language service provider or in-house localization teams.
- Efficiency: Phrase reduces deployment time by up to 50% and saves users significant hours per release, with customers completing their work with faster turnaround times 95% of the time.
In summary, the Phrase Localization Platform is a powerful tool that combines AI-driven translation, robust workflow management, advanced quality assurance, and extensive integration capabilities to help businesses achieve global growth through efficient and high-quality localization.