Air is a comprehensive creative operations system designed to streamline the management, collaboration, and distribution of visual assets for marketing teams and creative organizations.
What Air Does
Air is built to replace traditional cloud storage solutions like Dropbox and Google Drive by providing a specialized platform that automates and centralizes the collection, creation, tracking, and collaboration of images, videos, and other creative assets. This tool is particularly beneficial for remote and hybrid work environments, allowing teams to focus on strategic work rather than manual and time-intensive creative workflows.
Key Features and Functionality
Centralized Workspace
Air offers a unified, organized, and visually appealing workspace where teams can manage their entire library of creative assets. This workspace is designed to be intuitive, making it easy for teams to collect, approve, and share content efficiently.
Smart Search and Organization
Air includes advanced search capabilities, such as AI-enabled auto keywords and boolean-enabled smart image search, which enable teams to quickly locate assets without the need for extensive manual searching. This feature allows users to navigate their workspace like a search engine, significantly reducing the time spent on asset retrieval.
Content Collection and Approval
Teams can collect content from various sources and have it instantly organized within Air. The platform supports features like custom fields, approval status tracking, and task assignment, which streamline the editing and distribution processes. This includes hosting feedback sessions with discussion tools like comments and annotations, ensuring collaborative and informed decision-making.
Visual Workspace
Air provides a polished and practical UI that allows teams to plan social media posts, create lightweight presentations, and organize content in a way that reflects their brand. This visual workspace helps in keeping assets visible and accessible, rather than hidden in folders and zip files.
Collaboration and Sharing
The platform facilitates seamless collaboration both within the team and with external partners. Users can create exclusive landing pages for each project or client, manage projects end-to-end, and handle creative revisions all within Air. This ensures that all stakeholders are aligned and that the latest edits are always accessible.
Automation and Efficiency
Air automates many mundane tasks associated with creative operations, saving teams hours of work per day. Features like automated keyword tagging and smart search help in maintaining a highly organized and easily searchable library of assets.
Scalability and User Base
Air is used by over 120,000 creatives and more than 1,600 brands to manage 50 million images and videos daily. Its scalability and user-friendly interface make it an ideal solution for businesses of all sizes, from e-commerce brands and media companies to sports teams and creative agencies.
In summary, Air is a powerful creative operations system that centralizes, automates, and streamlines the management of visual assets, enabling marketing teams and creative organizations to work more efficiently and focus on their strategic goals.
