Brand24 is a comprehensive social media monitoring and listening tool designed to help businesses understand and engage with online conversations related to their brand, products, and competitors. Here’s a detailed overview of what the product does and its key features:
What Brand24 Does
Brand24 is a media monitoring tool that collects public mentions of your brand, competitors, and products from a wide range of online sources. These sources include social media platforms such as YouTube, Twitch, LinkedIn, Instagram, TikTok, Twitter, and Facebook, as well as websites, blogs, news sites, review sites, video descriptions, podcasts, and newsletters. This data is used to provide insights that can be leveraged in various areas of digital marketing, including brand reputation management, marketing campaigns, influencer marketing, market research, consumer insights, and public relations.
Key Features
Monitoring and Listening
- Brand24 monitors online channels to gather mentions related to your target keywords, allowing you to track social media communications, posts, and content in real-time.
Sentiment Analysis
- The tool uses AI-powered sentiment analysis to assess the sentiment of social media content, categorizing mentions as positive, negative, or neutral. This helps in identifying new opportunities and addressing any negative feedback promptly.
Social Analytics
- Brand24 offers extensive social analytics, including competitor analysis, follower analysis, post performance metrics, and attribution features that tie social activity to business results such as leads, conversions, and sales.
Influencer Identification
- The platform helps in identifying key influencers in your industry, providing metrics such as Voice Share and Influencer Score. This is crucial for creating lucrative partnerships and understanding how influencers shape the conversation around your brand.
Reporting and Dashboards
- Brand24 provides customizable reports, dashboards, and the ability to export data in PDF or Excel formats. Users can create custom feeds and receive real-time alerts for relevant media mentions. The dashboards offer quick visualizations of media coverage and analytics.
Topic and Hashtag Analysis
- The tool analyzes trending hashtags and topics, providing insights into popular conversations and trends related to your brand. It also identifies the most influential authors and sites discussing your products.
Competitive Research
- Brand24 allows you to compare projects and gain insights into your competitors’ social media statistics, including their positive and negative mentions. This feature is invaluable for competitive analysis and market positioning.
AI-Powered Solutions
- Brand24 leverages advanced machine learning and NLP technologies to provide AI-powered insights, topic analysis, and anomaly detection. The AI solutions help in automating data analysis, providing actionable insights, and identifying the causes behind sudden spikes in mentions.
Customization and Alerts
- Users can set up custom feeds, alerts, and notifications to stay informed about relevant mentions. The platform also supports Boolean search and Slack notifications for enhanced flexibility.
Customer Support
- Brand24 is known for its excellent customer support, available through email, chat, and other channels, ensuring that users get the help they need promptly.
Pricing and Trial
- Brand24 offers four pricing plans: Individual ($49), Team ($99), Pro ($149), and Enterprise ($249). The platform also provides a free 14-day trial period without requiring a credit card.