Brightcove is a comprehensive video hosting, publishing, and analytics platform designed to help businesses efficiently manage, deliver, and monetize their video content across various devices and platforms.
Key Products and Modules
Brightcove Video Cloud
Brightcove Video Cloud is an all-in-one platform for uploading, managing, and publishing videos. It allows users to easily create and style video players, review video performance, and reach their audience with ease. This platform serves as the backbone for many of Brightcove’s other features and modules.Brightcove Player
The Brightcove Player is a high-performance, cross-platform video player that is HTML5-first, ensuring consistent look and behavior across mobile and desktop devices. Key features include:- HTML5 and Responsive Design: The player’s UI is written entirely in HTML5, with a responsive skin that resizes to fit different web layouts while maintaining the video’s aspect ratio.
- Fast Load Times: Instant load and fast time to first frame ensure immediate viewer engagement.
- Easy Customization: Customization is possible using standard web technologies like CSS and JavaScript.
- Cross-platform HLS: Delivers high-quality, adaptive bitrate video even on platforms without native HLS capability.
- Player Management: Easy configuration and updates through Video Cloud or the Player Management API.
- Ad and Analytics Integration: Supports plugins for popular advertising and analytics systems like Google Doubleclick, Freewheel, and others.
Brightcove Gallery
Gallery enables the creation of immersive video experiences, including custom interactive videos, branded portals, video-centric landing pages, and live streaming event sites. These can be set up in minutes to enhance viewer engagement.Brightcove Live
The Live module facilitates broadcasting live events to both desktop and mobile devices. It provides encoder settings and cloud-based transcoding, eliminating the need for hardware-based transcoders.Brightcove Social
Brightcove Social allows users to publish videos from their Video Cloud account to popular social media platforms like YouTube, Facebook, and Twitter. This can be done manually or through Auto Sync, which synchronizes videos based on associated tags.Brightcove Engage
Brightcove Engage makes it easy to create and publish video experiences that can be viewed on various devices. It supports the creation of mobile apps and web applications for native iOS and Android, as well as desktop and mobile browsers.Brightcove Beacon
Brightcove Beacon is a platform that enables the creation and configuration of a single media streaming experience that can be used across multiple devices. It reduces development costs by allowing the creation of multiple apps from a single configured experience and supports monetization strategies like AVOD and SVOD. Beacon supports apps on mobile devices, connected TVs, Android TV, Apple TV, Fire TV, Roku, Smart TVs, and web platforms.Brightcove Interactivity
This module allows users to add various interactive elements to their videos, such as calls-to-action (CTAs), chapters, click-to-buy options, branching, and polls. This enhances viewer engagement and personalizes the viewing experience.Brightcove OTT Flow
Powered by Accedo, OTT Flow simplifies the launch of multi-platform OTT services by reducing technical complexity. It leverages Brightcove Video Cloud’s capabilities in video player technology, ingestion, transcoding, metadata management, and SDKs, while Accedo Studio Pro manages user experiences and maintenance from a central cloud-based dashboard.Additional Features and Functionality
- Monetization Options: Brightcove supports various monetization strategies, including AVOD, SVOD, and hybrid models, to suit different business needs.
- Global Scale and Security: The platform offers global scalability, viewer authentication, stream encryption, and DRM to protect content and ensure secure streaming.
- Analytics and Integration: Brightcove integrates with marketing automation platforms like Oracle Eloqua, Marketo, and HubSpot, and provides extensive analytics to measure video impact and drive conversion.
- Developer Support: The platform offers extensive developer documentation, APIs, and 24/7 global support to help integrate Brightcove into existing technology stacks.