IBM Cloud Video (now part of IBM Watson Media) is a comprehensive cloud-based video streaming platform designed to meet the diverse video needs of enterprises, from corporate communications to large-scale event streaming. Here’s an overview of what the product does and its key features:
What it Does
IBM Cloud Video, now integrated under the IBM Watson Media umbrella, is a robust platform for streaming live and on-demand video content. It is tailored for various use cases, including virtual events, executive town halls, marketing product launches, and other corporate communications. The platform is built with a focus on privacy, reliability, quality, and scalability, leveraging IBM Watson AI to enhance its capabilities.
Key Features and Functionality
Live and On-Demand Streaming
The platform supports both live and on-demand video streaming, allowing users to broadcast events in real-time or make recorded content available for later viewing. Features include auto-archiving of live streams and the ability to schedule videos for playback at specific times or trigger automatic looped playback of simulated live broadcasts.
Security and Access Control
IBM Cloud Video includes robust security measures such as granular access control, single sign-on (SSO) integration with corporate directory systems like Okta and OneLogin, and multiple layers of protection and encryption. This ensures that sensitive content is protected and only accessible to authorized viewers.
AI-Driven Enhancements
The platform utilizes IBM Watson AI for several advanced features, including automated closed captioning for live and on-demand content, video search capabilities based on AI-driven transcription, and personalized video streams to keep audiences engaged. AI also powers video analytics, helping users understand viewer behavior and engagement metrics.
Multi-Platform Support and Scalability
IBM Cloud Video supports streaming across various devices, including iOS and Android, with automatic bitrate switching to ensure optimal video quality regardless of the viewer’s bandwidth. The platform uses a multi-CDN (content delivery network) infrastructure to reach large global audiences and maintain high performance.
Customizable and Integrable
Users can create a hosted, company-branded, and customizable video portal or integrate the video experience into custom-built event microsites using APIs. The platform also allows for the creation of an Enterprise Video Portal, which is turn-key and highly customizable.
Real-Time Engagement Tools
The platform includes real-time chat and Q&A modules with user management, moderation, emojis, and user upvoting features. This facilitates interactive and engaging experiences for viewers during live events.
Metadata and Content Management
IBM Cloud Video simplifies the ingestion and compilation of metadata, making it easier to manage and search video content. The platform also automates the creation of searchable metadata packages for video assets, enhancing content discovery and management.
Developer Tools
For developers, the platform offers tools to create custom streaming applications, customize interfaces, and analyze engagement metrics. This flexibility allows for tailored solutions to meet specific business needs.
In summary, IBM Cloud Video, as part of the IBM Watson Media family, is a powerful and scalable video streaming solution that combines robust video functionality with advanced AI capabilities to support a wide range of enterprise video needs.
