What ON24 Does
ON24 is an Intelligent Engagement Platform that helps organizations create, manage, and analyze various types of digital events, including webinars, virtual conferences, and content hubs. The platform is tailored to drive audience engagement, generate leads, and provide actionable insights to support sales and marketing efforts.
Key Features and Functionality
Webinars and Virtual Events
ON24 allows users to create engaging, data-rich online events. It supports live, hybrid, and on-demand webinars, as well as virtual conferences, which can be customized to match the brand’s look and feel. These events can include interactive tools such as Q&As, polls, and breakout rooms to enhance audience participation.
Content Hubs
The platform offers Content Hubs, which enable the seamless curation, organization, and delivery of multimedia content. This feature helps in elevating engagement and discoverability of the content, making it easily accessible to the audience.
Landing Pages
ON24 provides customizable Landing Pages that are data-driven, designed to maximize webinar impact and drive conversions. These pages can be personalized with video editing tools and customizable calls-to-action (CTAs).
Analytics and Reporting
The platform is equipped with robust analytics tools, including an “Engagement Score” that provides detailed audience activity information. ON24 Intelligence offers insights on webinar best practices, industry trends, and marketing strategies. The analytics cover attendee, event, and channel levels, helping in understanding the entire content consumption journey and identifying buying signals.
AI-Powered Analytics and Content
ON24 leverages AI through its ACE (AI Analytics and Content Engine) to optimize content performance and generate deeper audience insights. This includes turning event presentations into new content assets like AI-generated transcripts, ebooks, and blogs, and extracting video clip highlights based on audience engagement.
Integrations
The platform integrates seamlessly with various CRM and marketing automation systems such as Marketo Engage, Salesforce, and Hubspot. For additional integrations, ON24 supports Zapier, ensuring that the platform can connect with a wide range of software tools.
Accessibility and Global Reach
ON24 includes features like automated closed captioning and auto-translation, making content accessible to a broader audience globally. The platform also supports a wide range of languages and ensures compliance with accessibility needs.
Registration and Engagement Tools
The platform offers seamless registration processes, allowing audiences to register for multiple webinars with a single click and pre-register returning visitors. It also includes tools for audience engagement, such as Breakouts for one-on-one meetings or small group conversations, and AI-driven content recommendations to keep buyers engaged.
Support
ON24 provides excellent global user support, available 24 hours a day, seven days a week, in 34 different languages. This includes technical support during live events and customer success managers in every region.
Conclusion
In summary, ON24 is a powerful tool for creating and managing digital events, enhancing audience engagement, and providing valuable insights through advanced analytics and AI-driven content optimization. Its robust features and integrations make it an essential platform for organizations looking to elevate their digital marketing and sales strategies.