Introduction to Raven Tools
Raven Tools is a comprehensive, cloud-based SEO, marketing, and auditing tool designed to cater to the needs of agencies, media companies, in-house marketers, and freelancers. Founded in 2004 and acquired by TapClicks in 2017, Raven Tools offers a robust suite of features that streamline SEO, link building, competitor research, and marketing analytics.
Key Features and Functionality
Site Auditor
The Site Auditor is a cornerstone of Raven Tools, providing an exhaustive analysis of your website’s technical SEO. It crawls your site similar to how Google does, identifying potential issues such as missing alt text on images, broken internal and external links, duplicate content, and page load speed problems. This feature ensures a thorough examination of your site’s technical health, offering detailed advice on how to fix identified issues.
Competitor Research
Raven Tools allows for in-depth competitor research, enabling you to compare your site with competitors based on metrics such as total backlinks, Citation Flow, Trust Flow, Moz Domain Authority, average PageSpeed, and social shares. This feature helps you gain insights into your competitors’ strategies and identify opportunities to improve your own site.
Keyword Research
The keyword research feature is straightforward yet effective, allowing you to discover long-tail keyword variations, analyze keyword competition, and identify search volume trends. While it may not be as advanced as some dedicated keyword tools, it is more than sufficient for most SEO campaigns.
Backlinks Explorer
Raven Tools includes a link analysis feature powered by data from Majestic SEO. This tool helps you explore your domain’s backlinks, identify toxic links, and manage link building campaigns. It also integrates with a Link Building CRM to follow up on discoveries and track progress.
Search Analytics and Rank Tracking
Raven Tools integrates with Google Search Console, providing a user-friendly interface to track your search performance. It allows you to visualize changes in average positions for key terms and supports rank tracking across multiple search engines, including Bing, Yahoo, and Baidu. This is particularly valuable for businesses targeting international markets or multiple search engines.
Semantic Analyzer
Using IBM Watson technology, the Semantic Analyzer offers AI-powered content insights by analyzing competitor content. It uncovers semantic relationships and topic clusters, potentially opening up new content opportunities and providing a unique perspective on competitor strategies.
Reporting and Analytics
Raven Tools features a powerful reporting system, including a WYSIWYG report builder that allows you to build, automate, and store custom reports. It integrates data from various analytics services such as Google Analytics, Search Console, Bing Webmaster Tools, Google Ads, Bing Ads, and social media platforms. Reports can be customized with logos, domains, and scheduled for automated delivery, making it a significant time-saver for managing multiple team or client reports.
Content Management
The tool allows you to manage your content marketing directly from the dashboard. You can post to multiple WordPress installs, order content for your site, and utilize upcoming content optimization tools to enhance your ranking.
Integrations
Raven Tools offers extensive integrations with other marketing tools, including Google Analytics, Search Console, Keyword Planner, Adwords, Bing Webmaster Tools, CallRail, and email marketing platforms like Campaign Monitor. This consolidation of data into a single dashboard provides a holistic view of your site’s performance and marketing efforts.
Conclusion
In summary, Raven Tools is a versatile and powerful tool that centralizes SEO, link building, competitor research, and marketing analytics into one platform. Its comprehensive features and integrations make it an invaluable resource for marketers and SEO professionals looking to optimize their online presence and streamline their reporting processes.